Billie Eilish shares official music video for 'Birds Of A Feather'

Watch “Birds Of A Feather”

Press Release

Just days away from the opening night of “Hit Me Hard And Soft: The Tour,” Billie Eilish has shared the official music video for her global hit “Birds Of A Feather,” taken from her third studio album, “Hit Me Hard And Soft.” The video made its broadcast premiere on MTV Live, MTVU, and MTV Biggest Pop. Watch here.

Directed by Aidan Zamiri, the video follows a wave of accolades for the critically acclaimed two-times-RIAA Platinum-certified single, including a current No. 1 at Top 40 radio and three consecutive weeks atop the Billboard global charts. The song has also topped the Billboard pop airplay chart and Billboard hot rock and alternative songs chart, crowning her with the most No. 1s in history on the hot rock and alternative songs chart as a solo artist. Eilish is currently the most streamed female artist in the world on Spotify. 

On Sunday, Eilish begins the highly anticipated North American leg of her “Hit Me Hard And Soft: The Tour” in Quebec, before embarking on a nationwide run including three sold-out shows at New York City’s legendary Madison Square Garden. In the same week, on Oct. 19, Eilish will return to NBC’s “Saturday Night Live.” This week, the multiple Grammy- and Academy Award-winning artist also shared the tour’s sustainability plan in a continued effort to help lower the carbon footprint.

The RIAA platinum-certified “Hit Me Hard And Soft” has now amassed over 4.7 billion global streams and has reached No. 1 in 25 countries. In its first week, “Hit Me Hard And Soft” officially surpassed Eilish’s previous album sales, selling 339,000 units and 90,000 in vinyl in the U.S., making this her biggest career debut. She is also one of only two artists and the youngest to have sold more than 300,000 units in the first week in the past eight years, and the first female solo artist to have an album with three songs (“Lunch,” “Chihiro” and “Birds Of A Feather”) gaining over 8 million streams daily in the Top 10 Spotify global chart in its first week.

“Hit Me Hard And Soft” was released on May 17 via Darkroom/Interscope Records.