United Way of Greater Niagara launches campaign

The United Way of Greater Niagara kicked off its 2024 campaign on Monday, at Aquarium of Niagara’s new Great Lakes 360. The press conference, held on International Youth Day, marks the official start of United Way’s annual fundraising efforts aimed at supporting youth programming in Niagara County and the City of Tonawanda.

Organizers said the event brought together community leaders, partner agencies, and supporters who are committed to making a difference in the lives of those in Niagara County.

“This year’s theme, ‘Give Back to the Future,’ reflects our dedication to addressing the most pressing issues in our community,” President and CEO Andrea Gray said. “Contributing to this campaign means investing in programs that play a critical role in the lives of our children, programs that will empower young minds and foster their personal growth.”

One such program currently receiving United Way funds is Aquarium of Niagara’s youth empowerment for aquatic conservation.

"The Aquarium is committed to developing the next generation of conservationists through powerful educational experiences that connect young learners to aquatic habitats and the challenges they face," President and CEO Chad Fifer said. "The generous support from the United Way of Greater Niagara has empowered us to amplify our efforts, reach broader audiences of all ages and abilities, and ultimately, propel our mission to inspire people to make a difference for our planet and the many incredible animals that call it home."

Community members and businesses can participate in this year’s campaign by staying connect through social media, making a donation, and/or volunteering. Visit www.uwgn.org or call 716-731-4580.