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Celebrating diversity: 4th annual Oliver Street Pride Fest shines spotlight on NT's progressive community efforts


Mon, Jun 10th 2024 01:55 pm

By Katy Baker 

Secretary, Oliver Street Merchants Association

The Oliver Street Merchants, in partnership with Niagara Pride, are excited to host the fourth annual Oliver Street Pride Fest from 11 a.m. to 3 p.m. June 15 at Heritage Park in North Tonawanda. This free, family-friendly event attracts over 1,000 participants each year from the Western New York and Niagara regions. For the first time, the Discover Niagara Shuttle is sponsoring the event, offering free transportation throughout Niagara County to Oliver Street Pride Fest, making the celebration more accessible.

This Oliver Street Pride Fest has come a long way in the past four years, with collaborative community efforts.

Lauren Schulte, president of the Oliver Street Merchants, said, “Everyone should be really proud of the work that they have done! I am proud of all the dedication everyone has to keep it family-friendly and growing.”

An even larger children's play area will be set up, as face-painting by ArtByB, and volunteers from North Tonawanda Parks and Recreation will keep the kids engaged with activities. The Justice League of WNY will also be in attendance with lively characters like Spider Man and favorite princesses to brighten everyone’s day. Entertainment will be led by the dynamic DJ Deb and Diva’s Who drag entertainment. The graceful Oasis Belly Dancers and festive Witches of the Moonlight Dancers will be performing throughout the event. Delicious food options are available from vegan to Asian street food and more with seven diverse food vendors. Oliver Street Pride Fest features over 70 local vendors such as artists, bakers, books, and everything festivalgoers could want or need for a day of fun in the park.

Local LGBTQ+ educational resources will be provided by Niagara Pride, GLYS, Pride Center of WNY, and the Buffalo-Niagara LGBTQ History Project to learn more. Freddy Hercury will also be collecting funds for the trans closet, which provides free clothing to individuals in transition.

The Oliver Street Pride Fest is an excellent opportunity for the WNY community to celebrate Pride – the right to be free, and happy.

Continue the festivities at The Rainbow Rink right down the street, at 101 Oliver St., from 3-6 p.m., with free admission and $4 skate rentals, snack bar, and bar.

To learn more about the Oliver Street Pride Fest event, click on the Facebook link: (6) Oliver Street Pride Fest 2024 | Facebook.

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