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From critically acclaimed 3rd studio album, ‘Hit Me Hard And Soft’
√ Watch: ‘CHIHIRO’
√ Listen: ‘Hit Me Hard And Soft (album)
Press Release
Billie Eilish has released the official music video to “CHIHIRO,” taken from her third and biggest album debut, the critically acclaimed, “Hit Me Hard And Soft.”
The video was directed by Eilish, who envisioned a dream-like narrative where the long, dark hallways and shutting of doors symbolize the different corners of the mind. Along with her co-star Nat Wolff, she tumbles into an inescapable connection. The external expression of an internal push and pull, as our deepest feelings of fear, love, or desire inevitably catch up to us, no matter how hard we try to run away.
Watch the captivating visual here.
“Hit Me Hard And Soft” has amassed over 1 billion global streams and has reached No. 1 in 25 countries. In its first week, “Hit Me Hard And Soft” officially surpassed Eilish’s previous album sales, selling 339,000 units and 90,000 in vinyl in the U.S., making this her biggest career debut. She is also one of only two artists and the youngest to have sold more than 300,000 units in the first week in the past eight years, and the first female solo artist to have an album with 3 songs (“LUNCH,” “CHIHIRO,” “BIRDS OF A FEATHER”) gaining over 8 million streams daily in the Top 10 Spotify Global Chart in its first week.
“CHIHIRO” debuted in the Top 15 on the Billboard Hot 100 and is the fastest non-single in history to reach 100 million streams on Spotify.
“Hit Me Hard And Soft” was released May 17 via Darkroom/Interscope Records.
This fall, Eilish will embark on the North American leg of her “Hit Me Hard And Soft: The Tour,” with dates across Europe and Australia in 2025.
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