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Images courtesy of the Buffalo and Erie County Botanical Gardens
Images courtesy of the Buffalo and Erie County Botanical Gardens

Buffalo and Erie County Botanical Gardens announces new brand as part of next phase of expansion & renovation


Mon, Jun 3rd 2024 04:45 pm

Rebrand brings fresh look, including new logo, refocused mission statement, updated color palette, new website.

Press Release

Today, the Buffalo and Erie County Botanical Gardens announced a new brand to refresh its identity and align with the current and ongoing renovation and future expansion projects. The new brand brings the not-for-profit a revitalized look and feel, including a new logo, updated mission and vision statements, and a refreshed color palette. Additionally, the Botanical Gardens launched its new website to reinforce its new identity for the future.

“In preparation for the exciting next phase in our evolution, we have examined and considered who we are and how we serve and engage with our community,” said Buffalo and Erie County Botanical Gardens President and CEO Mark Mortenson. “With a blossoming future, we wanted the brand to reflect the magic that we create. I am proud to share our new identity with you.”

Over the past year, the Botanical Gardens conducted in-depth research to better understand how the Western New York community interacts with its brand, and what its current and upcoming expansion looks like. From its findings, a new brand, mission, vision, core values, and positioning statements that more firmly align the organization with its strategic vision for the future were developed.

•Mission statement: Deepening the connection between people and plants through beautiful gardens and extraordinary experiences. 

•Vision statement: A happy and healthy world transformed by the power of plants.

The Buffalo and Erie County Botanical Gardens also unveiled a new website to support its rebrand. The refreshed website gives guests better access to a much-improved user experience that includes enhanced mobile responsiveness, an easier-to-navigate events calendar, and a fresher, more in-depth view of the Botanical Gardens collections and ongoing activities.

“We have reflected on everything we offer and stand grounded in our core values: We are fascinated by plants, we create wonder, we respect our planet, we celebrate our legacy, and we welcome all,” Mortenson said. “This new look is the beginning of a multiyear effort to refresh our facility, community presence, and relationship with our visitors.”

Ongoing enhancements inside the historic conservatory will include a new seasonal pollinator exhibit, family play space, enhanced outdoor gardens, new desert, orchid, and aquatic garden exhibits, and so much more. This summer, visitors will notice brand-new interpretive signage throughout the conservatory, designed to guide them through the collections and engage visitors in a new way. These enhancements will further connect visitors with the venue’s diverse living collections.

This expansion and renovation project includes over 14,000 square-feet of existing spaces to be renovated, and more than 16,000 square-feet of newly added space. The new building will include a relocated and large, accessible visitor entrance; state‐of‐the‐art educational classrooms; modern event spaces; an expanded gift shop; and other much-needed visitor amenities. More about this exciting project will be shared with the community this fall.

Images courtesy of the Buffalo and Erie County Botanical Gardens


More on Buffalo and Erie County Botanical Gardens

The Buffalo and Erie County Botanical Gardens first opened in 1900. The historic conservatory was designed by Lord & Burnham and is situated within a park system conceptualized by Frederick Law Olmstead in the 1800s.

Each year, the Botanical Gardens draws in more than 100,000 guests who visit its historic conservatory and accredited arboretum to explore the living plant collections and exhibits, participate in educational programming, and walk the lush outdoor gardens. Visitors are encouraged to follow the not-for-profit on social media to remain current with expansion and renovation milestones, as well as see the latest exhibits and events.

Buffalo and Erie County Botanical Gardens is a 501(c)(3) not-for-profit organization that welcomes all to enjoy its living plant collections, breathtaking conservatory, and educational programming.

Support for the organization is provided by public funds from Erie County; the New York State Office of Parks, Recreation and Historic Preservation; members; donors; and friends.

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