Buffalo riders invited to ADA Tour de Cure Finger Lakes new location

The Finger Lakes region will be the backdrop for this year’s American Diabetes Association Tour de Cure on Saturday, June 8, at a new location, Finger Lakes Community College (FLCC) in Canandaigua.

A press release stated, “Riders will explore a variety of routes in the Finger Lakes region, known for its breathtaking scenery. Historically one of the top tours for fundraising in the nation, the Rochester (Finger Lakes) Tour draws participation across upstate New York, including the Buffalo and Syracuse regions, with cyclists united in raising much-needed funds for diabetes research, education and advocacy.”

Executive Director Jeff Collins said, “We’re excited to host the ADA Tour de Cure Finger Lakes region at FLCC this year. We’re expecting hundreds of cyclists that day and know that they will enjoy riding through the beautiful routes we have planned for them.”

For the third consecutive year, the annual event is made possible with support from signature sponsor West Herr Automotive Group.

“Many of the 3,000 West Herr team members who call Rochester, Buffalo and Syracuse home have family members or friends who are personally impacted by diabetes,” said Ben Macdonald, representing West Herr. “Partnering with the ADA and sponsoring the Tour de Cure is a great outlet for us to make a positive impact in the local community and support our team members and families as we work to prevent and cure diabetes and improve the lives of all people affected by the disease.”

Organizers said the 2024 Tour de Cure in both regions will encourage participants to focus on the three main components, including:

•Committing to participate in Tour de Cure to create a sense of unity and shared purpose in the fight against diabetes.

•Continuing to fundraise because the 37 million Americans with diabetes are counting on their support of the ADA’s mission.

•Celebrating your journey by posting, sharing and showcasing efforts on social media using the hashtags #twowheelsonemission; #flxregiontour; #ADA; #ConnectedforLife; and tagging @AmDiabetesAssn to get featured. Riders can join the conversation on the community Facebook group to stay connected.

Founded in Buffalo in 1991, Tour de Cure brings together thousands of riders in cities across America to raise funds to support diabetes research, and provide education and advocacy for people living with diabetes and their families.

To register for the Finger Lakes region event, go to diabetes.org/flxregion. For more information, contact Collins at 1-800-676-4065, ext. 3479, or [email protected].