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Chicco USA car seat (Photo provide by AAA)
Chicco USA car seat (Photo provide by AAA)

AAA, Chicco USA stress importance of car seat & passenger restraint during Baby Safety Month


Tue, Sep 19th 2023 12:45 pm

Data from new analysis reveals nearly half of children injured in car crash were not in a car seat

By AAA of Western and Central New York

New analysis from AAA, which examined five years of crash data from the U.S. Department of Transportation, points to the lack of proper child restraint use among children injured or killed in car crashes. The results of this analysis, released by AAA and car seat leader Chicco USA as Baby Safety Month gets underway, uncovered that nearly half (48%) of children aged 10 and under who were injured; and half (51%) who were killed in car crashes were either using a vehicle seatbelt prematurely or no restraint instead of a car seat.

Families spend a significant amount of time on the road and, from 2017-21, more than 3.9 million children ages 10 and younger were involved in crashes while riding in a vehicle; 527,000 were injured; and 2,789 were killed. This September, Chicco USA and AAA are collaborating to spotlight the importance of effective car seat use, sharing tips and resources for parents to keep their children safe while on the road.

"AAA's in-depth analysis of crash data has brought to light safety issues that concern us, and we're in a position to help by sharing our expert resources about car seat safety use factors such as proper seat installation, type of seat and mode of use at each stage of child growth," said William Hasse, vice president of marketing, Chicco USA.

When used properly, infant seats, boosters, and seat belts will effectively protect young passengers. According to the U.S. Department of Transportation, child restraints reduce fatalities by 71% for infants younger than 1 year old and by 54% for children 1 to 4 years old in passenger cars.

“Traffic safety is central to AAA’s mission, and the data show the importance of understanding what type of child restraint to use and when,” AAA spokesperson Aixa Diaz said. “We’re pleased to collaborate with Chicco to help deliver critical information about car seat use to parents and other caregivers.”

According to AAA’s analysis, the latest data from the DOT reflects a need for parents to ensure they are using the correct child restraint system for each phase of growth. Child passenger safety technician at Chicco, Josh Dilts, offers the following advice for families:

•Don’t skip the booster phase. The data decreased by more than half in car seat use from age 7 to age 8, an age that saw significant injuries reported. Many parents may not know that seat belt fit is more about their child’s height than age (many state laws focus on age only). Based on their size, children upward of 10 years old may benefit from using a booster seat. Most booster seats accommodate children up to a height of 57 inches.

While some state laws only suggest minimum requirements, it is a best practice for a child to remain in a seat belt positioning device (like a booster seat) until the child can pass the five-step seat belt fit test, which is usually when the child is 4’9”. For many children, this doesn’t happen until the child is more than 8 years of age. This also can depend on the car the child is riding in. It is important that parents do not transition their children out of car seats or booster seats too soon, putting them at greater risk in the case of a car crash.

•Children should always use a restraint when riding in vehicles. Shifting from a car seat to a vehicle seatbelt too early isn’t the only issue, as nearly 4 in 10 (38%) of children aged 7-10 killed in a car crash were completely unrestrained and, of the youngest children (aged 0-3), nearly 1 in 4 (24%) who were killed were unrestrained. Chicco’s Dilts notes that the use of no restraints, which is defined by this dataset as not using a child car seat booster seat, seatbelt nor strapped into the vehicle in any manner, is alarming.

“Parents should be diligent in ensuring their child is properly restrained in the car before it is in motion, especially if the child is not old enough to secure themselves,” Dilts said.

•Use available resources. Chicco offers the latest car seat guidelines, installation tutorials and caregiver FAQs on ChiccoUSA.com. Local fire departments often have a child passenger safety technician on hand who can check if your car seat is installed correctly. For more resources and to find a car seat check near you, visit AAA.com for more.

During Child Passenger Safety Week, parents looking for a new car seat or booster seat can take advantage of a special 20% off offer from Chicco. The offer is good on seats such as the OneFit ClearTex All-in-One that is designed to fit from birth through booster and uses ClearTex fabric that is inherently fire-resistant with no added chemicals.

Methodology: The statistics provided on child restraint use in car crashes are based on data compiled by the U.S. Department of Transportation and analyzed by the AAA Foundation for Traffic Safety. Statistics are based on children riding as passengers in cars, minivans, vans, pickup trucks, and SUVs involved in police-reported crashes between the years 2017-21. For more, visit AAAFoundation.org or find a AAA office near you at AAA.com.

Artsana Group, maker of Chicco Products, is a leading European company with global headquarters in Como, Italy, and worldwide expertise in everything for baby. The Chicco brand was founded over 60 years ago and is now in 120 countries. Visit www.ChiccoUSA.com.

As upstate New York’s largest member services organization, AAA Western and Central New York provides more than 862,000 members with travel, insurance, financial and automotive-related services. Since its founding in 1900, AAA has been a leading advocate for the safety and security of all travelers. Visit AAA at www.AAA.com.

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