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Average audience of 11.4 million viewers (TV+digital) – up 11% vs. 2022
NFL Press Release
Round 1 coverage of the 2023 NFL Draft in Kansas City was seen by an average audience of 11.4 million viewers (TV+digital) Friday night across ESPN, NFL Network, ABC, ESPN Deportes and digital channels – up 11% vs. round 1 of the 2022 NFL Draft (10.3 million).
Thursday night's coverage of round 1 had a total unduplicated audience of 34.2 million viewers – up 2% vs. 2022 (32.8 million).
All seven rounds of the 2023 NFL Draft were presented across ABC, ESPN and NFL Network – the fifth straight year that The Walt Disney Company is working with the National Football League to offer a multinetwork presentation of the Draft for all seven rounds.
Weekend Total
The 2023 NFL Draft in Kansas City had a total unduplicated audience in the U.S. of 54.4 million viewers for the three-day event.
Overall, the 2023 NFL Draft was seen by an average audience of 6.0 million viewers (TV+digital) across ABC, ESPN, NFL Network, ESPN2, ESPN Deportes and digital channels – up 12% vs. 2022 (5.3 million).
Additionally, each day of the 2023 NFL Draft was up year-over-year in average audience (TV+digital) compared to 2022.
Over the three days, a total of 312,000 fans attended the NFL Draft in Kansas City.
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