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Cam Lewis' cleats (Photo courtesy of Heritage Christian Services)
Cam Lewis' cleats (Photo courtesy of Heritage Christian Services)

Heritage Christian Services reveals new logo with Buffalo Bills' Cam Lewis


Thu, Dec 1st 2022 09:15 pm

Refreshed brand promotes spirit of inclusivity & possibility

Heritage Christian Services is revealing a new logo and tagline: “People of possibility,” conveying its mission to promote the inclusivity of all people – and its belief in the endless possibilities for everyone it serves.

Special to its refreshed brand launch is Cam Lewis, No. 39, a cornerback for the Buffalo Bills. Lewis chose Heritage Christian Services as his charitable organization for NFL “My Cause My Cleats,” a program to help players raise awareness about causes and organizations. During tonight’s game, Lewis will wear customized cleats with a unique design inspired by the people he met at Heritage Christian Services and the organization’s mission.

During a recent visit to Heritage Christian Services, Lewis offered thoughtful words about his shared values with the people there.

“Nothing is impossible, really,” Lewis said. “And, you know, just keeping that drive, always bring back love and care, because that always plays a big thing in today's world, there’s so much hate out there. So, having that love, that care, that drive, nothing is not possible.”

“We’re thrilled that Cam Lewis chose Heritage Christian Services as the organization he’s supporting through ‘My Cause My Cleats,’ and we celebrate our shared values around inclusivity and dignity for all people,” said Marisa Geitner, president and CEO, Heritage Christian Services. “Our founding principles remain the same, and our refreshed brand reflects how we welcome the community to the next generation of services and supports, and how we invite people to join our workforce. We could hire one hundred people today and still not meet our community’s needs. We’re working to draw more people to the caring profession, because it offers rewarding careers with endless possibilities for growth. Cam Lewis inspires us to recruit people who believe in the power of love and care, because that’s what makes our community better.”

As part of “My Cause My Cleats,” the shoes that Lewis wears during tonight’s game will go to a public auction where bids will be accepted for five weeks. Proceeds from the auction will go to Heritage Christian Services and its mission to honor the dignity and worth of all people, including care professionals, children, older adults, and people with intellectual and developmental disabilities.

Heritage Christian Services, established in 1984, strives to advance an inclusive and equitable community.

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