Two in-person events planned in response to enthusiastic participation
Riders from across upstate New York will reunite for the 2023 American Diabetes Association (ADA) Tour de Cure next June. The ADA has announced that two full-scale, in-person events are scheduled, based on enthusiasm from current and projected participants.
The ADA 2023 Tour de Cure: Finger Lakes Region will take place Saturday, June 10, at Xerox Campus in Webster. It is designed for riders from the Rochester, Buffalo and Syracuse areas. This marks the second consecutive in-person ride for this area of the state, following virtual gatherings in 2020 and 2021 due to the coronavirus pandemic.
For residents of the Albany area, the ADA 2023 Tour de Cure: Capital Region is set for Sunday, June 4, at Ellms Family Farm in Ballston Spa. This is the first in-person tour in the area since 2019: Organizers said, “a much-anticipated return for what had become a summer tradition.”
“We’re looking forward to building on current momentum for the 2023 tours in the Finger Lakes and Capital Regions, building back to become two of the most successful events in the nation once again,” said Jeff Collins, executive director, ADA Upstate New York. “We’re confident that, together, we’ll reach this year’s ambitious goals for participation and fundraising, with special thanks to CVS Health and West Herr for their ongoing support.”
To help ADA bring these events back, CVS Health is the signature sponsor for both events, and West Herr is a signature sponsor for the Finger Lakes region.
“Many of the of 2,700 West Herr team members who call Rochester, Buffalo and Syracuse home have family members or friends who are personally impacted by diabetes,” said Ben Macdonald, general manager of signature sponsor West Herr Chrysler Dodge Jeep Ram Fiat of Rochester; and executive committee member. “Partnering with the ADA and sponsoring the Tour de Cure is a great outlet for us to make a positive impact in the local community and support our team members as we look to prevent and cure diabetes and improve the lives of all people affected by diabetes.”
A press release said, “The 2023 Tour de Cure event will encourage participants to focus on the three main components:
√ “Committing to participating in person on event day at the incredible event that tour has always been.
√ “Continuing to fundraise, because the 37 million Americans with diabetes are counting on their support of the ADA’s mission.
√ “Celebrating the journey by posting, sharing and showcasing efforts on social media using the hashtags #WeRideTogether, #RideWithMeIn2023, #FLXRegionTour, and #CapitalRegionTour and tagging @AmDiabetesAssn to get featured. Riders can join the conversation on the community Facebook group to stay connected.”
Founded in Buffalo in 1991, Tour de Cure brings together thousands of riders in cities across America to raise funds to support diabetes research, provide education, and advocate for the people living with diabetes and their families.
The American Diabetes Association (ADA) is the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic and help people living with diabetes thrive. For 82 years, the ADA has driven discovery and research to treat, manage and prevent diabetes while working relentlessly for a cure. Through advocacy, program development, and education it aims to improve the quality of life for the over 133 million Americans living with diabetes or prediabetes. To learn more or to get involved, visit diabetes.org or call 1-800-DIABETES (1-800-342-2383).