Old Falls Street in downtown Niagara Falls will be the place for one-stop festive fun once again, as Jingle Falls USA kicks off on Saturday, Nov. 26, and continues on Dec. 3 and 10. The annual festival welcomes the return of live entertainment, craft and food vendors, family-friendly activities and Santa to celebrate the holiday season.
On Nov. 26, shoppers can make the most of Small Business Saturday at the Niagara Falls Convention Center from 11 a.m. to 4 p.m. at the “LiveNF Makers Market,” featuring more than 80 local artisans and vendors. In addition to outdoor games, food, fire pits, live animals, music and horse and carriage rides on Old Falls Street starting at noon, there will also be a tree-lighting ceremony and fireworks at approximately 6 p.m. to ring in the holiday season.
Families can also enjoy “Gingerbread Wonderland” inside the Niagara Falls Culinary Institute, featuring a life-sized gingerbread house, activities for kids, visits with Santa Claus, and live entertainment. The Cave of the Winds pavilion at Niagara Falls State Park will host kid-friendly crafts, and Santa meet-and-greets, too.
“Our team is excited to bring a full-schedule of family-friendly entertainment back to downtown Niagara Falls for the holiday season. Jingle Falls USA provides opportunities for people of all ages to enjoy many free and low-cost activities to put everyone in the holiday spirit,” said Kim Barrus, director of special events for Old Falls Street USA
Parking will be free in the downtown corridor during Jingle Falls, courtesy of Niagara Falls State Park and the City of Niagara Falls. Locations include Niagara Falls State Park lots, surface lots, street parking, and the Rainbow Ramp. To assist with transportation between sites of Jingle Falls activities, Niagara Falls State Park will provide free access to the Niagara Scenic Trolley on each Jingle Falls USA date from 10:30 a.m. until 2 p.m., with a pick-up at Old Falls Street and Rainbow Boulevard.
There are a couple of activities that organizers suggest registering in advance, including the Santa Dash 5K, which will take place at 9 a.m. Saturday, Dec. 10. Also, the SantaCon bar crawl in Downtown Niagara Falls from 4-10 p.m. that day. For a full schedule of information on Jingle Falls USA activities, visit www.jinglefallsusa.com, or follow Jingle Falls USA on Facebook.
“Jingle Falls USA is the product of collaborative efforts by many of our community partners, and we are thankful for their support in bringing programming that drives business to downtown Niagara Falls this holiday season,” says John Percy, president and CEO of Destination Niagara USA.
Jingle Falls USA is made possible by the City of Niagara Falls, Destination Niagara USA, Old Falls Street USA, the Niagara Falls Convention Center, Niagara Falls State Park, the Niagara Falls Culinary Institute, and the Discover Niagara Shuttle.