New direct-to-consumer app will feature original short-form content from GAC Family talent
GAC Media announced the development of “Great American Community,” a new direct-to-consumer app featuring short-form lifestyle, seasonal and holiday content from GAC Family’s family of talent. The company has commissioned more than 200 hours of original content exclusively for the ad-supported app, which will be available in mobile app stores and on connected devices. “Great American Community” will launch in September with a celebration of the fall season.
“Since launching GAC Family original programming last October, fans have been asking us for more opportunities to engage with our roster of talent, which we believe is the best in the business,” said Bill Abbott, president and CEO of GAC Media. “ ‘Great American Community’ will serve as a stand-alone app delivering a completely new experience for consumers hungry for trusted, family-friendly content that is relevant to their lives. We’re thrilled to be rolling out the app in time for the fall season, and look forward to working closely with brand partners as we offer this groundbreaking opportunity to align with our talent and connect with GAC’s passionate fans.”
GAC Media has tapped veteran producer Tracy Verna (“Home and Family,” “The Price Is Right”) to oversee all content creation for “Great American Community,” which will include short-form lifestyle content featuring Debbie Matenopoulos (“Home & Family,” “The View”), Cameron Mathison (“Home & Family,” “General Hospital”); as well as Shirley Bovshow (“Home & Family,” home and gardening expert), Kym Douglas (“Home & Family,” “The Ellen DeGeneres Show,” lifestyle expert), Maria Provenzano (“Home & Family,” DIY expert), Larissa Wohl (“Home & Family,” animal expert), Lawrence Zarian (“Home & Family,” “The Kelly Clarkson Show,” fashion expert), Toya Boudy (culinary expert), Amber Kemp-Gerstel (DIY expert), Emily Hutchinson (baking expert), Jamie Tarence (cooking expert), Mahaila McKellar (lifestyle expert); and other fan-favorite stars from GAC Family, including Jen Lilley, Jill Wagner, Danica McKellar and Trevor Donovan. Additional marquee talent will be announced at a later date.
“Great American Community” will feature fresh advice and inspirational stories from experts at the top of their fields, including health and wellness, home and décor, cooking, gardening and more. The new app will also be home to “GAC Giving and Caring,” a new digital series that focuses on the many ways that GAC Family talent gives back. “GAC Giving and Caring” will raise awareness for important causes supported by GAC stars, such as bullying prevention and pet adoption, and will encourage fans to get involved to make a difference in their communities.