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The 94th Oscars aired live Sunday, March 27, from the Dolby Theatre at Ovation Hollywood on ABC in more than 200 territories worldwide. Lady Gaga and Liza Minnelli presented the final award of the night, Best picture. (ABC photo)
The 94th Oscars aired live Sunday, March 27, from the Dolby Theatre at Ovation Hollywood on ABC in more than 200 territories worldwide. Lady Gaga and Liza Minnelli presented the final award of the night, Best picture. (ABC photo)

94th Oscars on ABC attracts 16.6 million total viewers, hits 3.8 rating with adults 18-49

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Wed, Mar 30th 2022 01:05 pm

Show skyrockets over last year’s broadcast by 73% in adults 18-49

√ ‘The Oscars’ stands as highest-rated entertainment special in primetime with adults 18-49 in two years; telecast is No. 1 primetime entertainment program of season

 √ Special drives 22.7 million social interactions to become most social Oscars telecast ever

The 94th Oscars on ABC attracted an average audience of 16.6 million total viewers and delivered a 3.8/28 among adults 18-49 based on National Live+Same Day program data of the Sunday broadcast.

•“The Oscars” skyrocketed over last year’s broadcast (on April 25) by 58% in total viewers (16.6 million vs. 10.5 million) and by 73% in adults 18-49 (3.8/28 vs. 2.2/15).

•The 94th Oscars stood as the highest-rated entertainment special in primetime on any network in two years among Adults 18-49 (3.8/28) – since ABC’s broadcast of the 2020 Oscars.

•ABC’s 2022 telecast of “The Oscars” ranked as the No. 1 primetime entertainment program of the season to date in both total viewers (16.6 million) and adults 18-49 (3.8/28).

•The 94th Oscars was the strongest awards show telecast in two years in both total viewers (16.6 million) and adults 18-49 (3.8/28) – since ABC’s broadcast of the 2020 Oscars on Feb. 9.

Social Activity

•The 94th Oscars drove 22.7 million total social interactions, spiking 139% over last year’s broadcast (9.5 million) to become the most social Oscars telecast on record.

•“The Oscars” ranked as the No. 1 most social entertainment program of the year to date, and the year’s No. 2 most social telecast overall, behind the Super Bowl LVI.

•“The Oscars” stood as the No. 1 entertainment program of the year in terms of social video consumption, with 16 million video views across Twitter, Facebook and YouTube.

Pictured, from Best Documentary Feature: “Summer of Soul (...Or, When the Revolution Could Not Be Televised)”: Joseph Patel, Ahmir "Questlove" Thompson, David Dinerstein and Robert Fyvolent. (ABC photo)

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Academy Awards

Among the night’s winners:

  • Best Picture: “CODA”
  • Best Director: Jane Campion for “The Power of the Dog”
  • Best Actor in a Leading Role: Will Smith for “King Richard”
  • Best Actress in a Leading Role: Jessica Chastain for “The Eyes of Tammy Faye”
  • Best Actress in a Supporting Role: Ariana DeBose for “West Side Story”
  • Best Actor in a Supporting Role: Kenneth Branagh for “Belfast”
  • Best Adapted Screenplay: Siân Heder for “CODA”
  • Best Animated Feature: “Encanto”
  • Best International Feature: “Drive My Car,” from Japan
  • Best Documentary Feature: “Summer of Soul (...Or, When the Revolution Could Not Be Televised)”
  • Best Original Score: Hans Zimmer for “Dune”
  • Best Original Song: "No Time to Die" from “No Time to Die,” with music and lyric by Billie Eilish and Finneas O'Connell

Ratings source: The Nielsen Company, National Live+Same Day Program Ratings for 3/27/22, 2022 (1/1-3/27/22) and 2021-22 season (9/20/21-3/27/22), unless stated otherwise. Talkwalker Social Content Ratings, linear episode-level interactions, U.S.-based activity, 11/1/17–3/27/22 (SCR cross-platform social TV measurement begins on 11/1/17).

Pictured, from Best Picture “CODA”: Patrick Wachsberger, Eugenio Derbez, Sian Heder, Marlee Matlin, Troy Kotsur, Emilia Jones, Daniel Durant, Amy Forsyth, Philippe Rousselet and Fabrice Gianfermi. (ABC photo)

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