Show skyrockets over last year’s broadcast by 73% in adults 18-49
√ ‘The Oscars’ stands as highest-rated entertainment special in primetime with adults 18-49 in two years; telecast is No. 1 primetime entertainment program of season
√ Special drives 22.7 million social interactions to become most social Oscars telecast ever
The 94th Oscars on ABC attracted an average audience of 16.6 million total viewers and delivered a 3.8/28 among adults 18-49 based on National Live+Same Day program data of the Sunday broadcast.
•“The Oscars” skyrocketed over last year’s broadcast (on April 25) by 58% in total viewers (16.6 million vs. 10.5 million) and by 73% in adults 18-49 (3.8/28 vs. 2.2/15).
•The 94th Oscars stood as the highest-rated entertainment special in primetime on any network in two years among Adults 18-49 (3.8/28) – since ABC’s broadcast of the 2020 Oscars.
•ABC’s 2022 telecast of “The Oscars” ranked as the No. 1 primetime entertainment program of the season to date in both total viewers (16.6 million) and adults 18-49 (3.8/28).
•The 94th Oscars was the strongest awards show telecast in two years in both total viewers (16.6 million) and adults 18-49 (3.8/28) – since ABC’s broadcast of the 2020 Oscars on Feb. 9.
•The 94th Oscars drove 22.7 million total social interactions, spiking 139% over last year’s broadcast (9.5 million) to become the most social Oscars telecast on record.
•“The Oscars” ranked as the No. 1 most social entertainment program of the year to date, and the year’s No. 2 most social telecast overall, behind the Super Bowl LVI.
•“The Oscars” stood as the No. 1 entertainment program of the year in terms of social video consumption, with 16 million video views across Twitter, Facebook and YouTube.
Pictured, from Best Documentary Feature: “Summer of Soul (...Or, When the Revolution Could Not Be Televised)”: Joseph Patel, Ahmir "Questlove" Thompson, David Dinerstein and Robert Fyvolent. (ABC photo)
Among the night’s winners:
Ratings source: The Nielsen Company, National Live+Same Day Program Ratings for 3/27/22, 2022 (1/1-3/27/22) and 2021-22 season (9/20/21-3/27/22), unless stated otherwise. Talkwalker Social Content Ratings, linear episode-level interactions, U.S.-based activity, 11/1/17–3/27/22 (SCR cross-platform social TV measurement begins on 11/1/17).
Pictured, from Best Picture “CODA”: Patrick Wachsberger, Eugenio Derbez, Sian Heder, Marlee Matlin, Troy Kotsur, Emilia Jones, Daniel Durant, Amy Forsyth, Philippe Rousselet and Fabrice Gianfermi. (ABC photo)