'Tops in Education' program offers double give back days in January

In-store rewards program offers shoppers the chance to earn twice the rewards

Tops Friendly Markets announced that, during the month of January, it is offering schools the chance to earn double the rewards as part of its “Tops in Education” program (“TIE”). Participants enrolled in the program will now be able to earn up to 10% for their school(s) during the entire month of January.

Designated schools will earn double the rewards when purchasing participating products, including Tops Brand, Full Circle, TopCare, Tippy Toes, Simply Done, That's Smart and Best Yet with a registered Tops BonusPlus card.

“Tops wants to ensure that our local schools had the tools they needed in order to succeed,” said Kathleen Allen, senior manager of community relations for Tops Markets. “From funding school fieldtrips and school dances, to flexing during COVID and providing families hand sanitizer and masks who couldn’t afford them, Tops has learned that the supplemental funding that ‘TIE’ has afforded these school districts has truly been a blessing.”

Since the program’s inception in 2012, Tops has donated more than $1.3 million to over 1,000 participating schools. In 2020 alone, the program raised more than $146,000 for local schools.

To register, visit www.topsmarkets.com/education. A shopper can designate up to three schools in grades K-12 to receive funds from the program during the 2021-22 school year (Sept. 1, 2021, through May 31, 2022).

“This program provides a great value for our customers while helping to provide funding for educational needs in the communities we serve,” said Kathleen Allen, senior manager of community relations for the company. “As we at Tops strive to help eradicate hunger and improve the quality of life for children, we couldn’t be more proud of this achievement of donating more than $1.3 million back to local K-12 schools over the past nine years, through ‘Tops in Education. ”

Based in Williamsville, Tops Markets currently operates 162 grocery stores in New York, Pennsylvania and Vermont, including five that are run by franchisees. It is the largest private, for-profit employer in Western New York, with more than 14,000 associates. For more information, visit www.topsmarkets.com.