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ECMC, Tim Hortons partner again to support ECMC frontline care services


Thu, Oct 14th 2021 08:25 pm

Tim Hortons annual Smile Cookie campaign raises over $550,000 in four consecutive years to benefit ECMC

For a fourth consecutive year, Erie County Medical Center Corp. and Tim Hortons restaurants partnered to support the institution’s frontline care services, raising $135,567 this year.

More than $550,000 has been raised through the Tim Hortons Smile Cookie campaign for the Erie County Medical Center since 2018. As in previous years, 100% of proceeds from Tim Hortons annual Smile Cookie campaign throughout Western New York, running from Monday, Sept. 13, through Sunday, Sept. 19, will go to ECMC’s frontline care services.

Each Smile Cookie costs $1. More than 160 Tim Hortons restaurants in Western New York participated in this year’s campaign benefitting ECMC.

Jalila Bouchareb, Tim Hortons U.S. general manager and head of operations, said, “We are honored and proud that the Tim Hortons Smile Cookie campaign has now raised over half a million dollars that has contributed to the lifesaving trauma and emergency department care that the Erie County Medical Center provides every day to families throughout Western New York. As always, we are grateful for the continuing support from our guests, the local restaurant owners of our Tim Hortons restaurants throughout Western New York, and the businesses who raise money through Smile Cookie each year for local charities and organizations in their community.”

ECMC Corp. President and CEO Thomas J. Quatroche Jr., Ph.D., said, “We thank Tim Hortons and the thousands of Western New Yorkers who have again this year supported the Smile Cookie campaign. We celebrate the generosity of our community demonstrated even during the COVID-19 pandemic. Every day, our skilled and dedicated caregivers deliver lifesaving care to thousands of Western New Yorkers who depend on ECMC during many of their most challenging moments. Previously, Tim Hortons Smile Cookie campaign helped raise financial support and public awareness for our state-of-the-art KeyBank Trauma and Emergency Department that now serves our region and will do so for generations to come. We are again grateful to our partners at Tim Hortons for their commitment and we are extremely thankful to area residents for their continuing support and confidence in ECMC.”

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