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Buffalo Proud, 26 Shirts partner to unveil limited-edition apparel to benefit Buffalo City Mission


Wed, Aug 18th 2021 11:00 am

T-shirts and hats with Buffalo Proud logo design will be sold starting Aug. 18

√ Proceeds from apparel sales will be donated to enhance programs & services at Buffalo City Mission

On Wednesday, Buffalo Proud and 26 Shirts unveiled new T-shirt and hat apparel to directly benefit the Buffalo City Mission. Apparel featuring the Buffalo Proud logo design will be on sale starting today. $8 from each item sold will be donated to Buffalo City Mission’s programs and services.

“The Buffalo City Mission is honored to be chosen as the charity of choice by Buffalo Proud and 26 Shirts for this exciting and meaningful campaign,” said Aubrey Calhoun, associate executive director of the Buffalo City Mission. “This unique design is something that we can all wear to show the pride in our city and commitment to helping others build a pathway to a new life.”

Buffalo Proud founder Alden Schutte said, “Buffalo Proud’s vision of creating hope for a brighter tomorrow is a natural extension of the critical work Buffalo City Mission provides in our community. Working together with 26 Shirts, we have created a design that embodies our city’s community spirit while directly benefiting our neighbors in need.”

Buffalo City Mission was chosen to be this year’s Buffalo Proud donation recipient after being vetted and reviewed by the organization’s selection committee. Apparel with the graphic will be sold immediately online through 26 Shirts’ website. T-shirts and hats will also be sold at 26 Shirts’ retail showroom located in the Tri-Main Center starting in September.

“26 Shirts is a company rooted in supporting families and organizations across our community that need assistance. By partnering with both Buffalo Proud and the Buffalo City Mission, we’re able to do just that,” said Del Reid, founder of 26 Shirts. “Buffalo Proud’s signature buffalo-head design brings the passion seen in the ’80s towards our city back and, with it, the ability to improve the lives of those in need.”

Founded in 2020 by Susan and Alden Schutte, Buffalo Proud was created to applaud the spirit of Buffalo’s community while giving support to local organizations that have positively impacted the community. The organization is the rebirth of the 1980’s We’re Talking Proud campaign and most recognizable from its iconic buffalo-head design.

Most recently, 26 Shirts announced it has donated more than $1 million across 300 individuals and causes throughout Western New York. The company was presented a resolution by New York State Assembly Majority Leader Crystal Peoples-Stokes and Assemblyman Bill Conrad on July 27.

The Buffalo City Mission’s emergency shelter and food service programs have served more than 186,000 meals to those in need throughout the COVID-19 pandemic. In March, the Buffalo City Mission opened its 75,000-square-foot Alfiero Family Center of Hope and Promise. The center will provide preventative services to those who are on the brink of homelessness and many already experiencing homelessness. Notable features include space for social service agencies, case management, education, mental health services, a recuperative care unit (the first of its kind in Western New York), medical care, job skills training, housing and career development, legal services, food and clothing.

Founded in 1917, the nonprofit Buffalo City Mission provides preventative, emergency and transitional housing programs to thousands of people who are homeless and impoverished every year. The organization has a women and children’s shelter (Cornerstone Manor), Men’s Community Center, and the Dick Road thrift store to serve the Western New York community. For more information, visit buffalocitymission.org, call 716-854-8181, or find on social media:

Buffalo Proud can be found on social media at:

26 Shirts sells different limited-edition, sports-themed T-shirts every two weeks. After a shirt's respective two-week run is over, the design is retired and never sold again. For every shirt sold, a donation is made to a specified family in need or charitable organization. Its primary focus is needs associated with health/medical concerns, or unexpected family emergencies. 26 Shirts is on social media at:

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