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Tubi partners with TikTok in first-ever live, longform nostalgia reunion


Fri, Jun 25th 2021 10:45 am

Special brings together stars from ‘90s & ‘00s, including Paris Hilton, Marlon Wayans, Fran Drescher, Joey Lawrence, Lacey Chabert

Tubi, FOX’s free streaming service, on Thursday announced it will debut the first-ever live U.S. reunion special on Wednesday, June 30 (8 p.m. ET) on TikTok, the leading destination for short-form mobile video. Hosted by TikTok creator Brittany Broski, the hour-long live trivia and challenge event will bring together fan favorite ‘90s and ‘00s shows and stars, featuring appearances by Marlon Wayans (“White Chicks”), Paris Hilton (“The Simple Life”), Fran Drescher (“The Nanny”), Joey Lawrence (“Hit List”) and Lacey Chabert (“Party of Five”). The special will highlight Tubi’s offering of nostalgic titles, including “Dawson’s Creek,” “The Nanny,” “Friday Night Lights” and “Degrassi: The Next Generation.” Leading up to the partnership’s live event, Tubi is launching a series of brand-new nostalgic videos on TikTok featuring Wayans, Drescher, Hilton, Lawrence and James Van Der Beek (“Dawson’s Creek”). Creators from the TikTok community will also be joining the festivities, including Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee.

“Tubi and TikTok, two powerful destinations for younger audiences to discover nostalgic content, make this innovative partnership a perfect home for our live event,” said Natalie Bastian, vice president of marketing for Tubi. “We’ve seen a direct correlation between titles that trend on TikTok and the growth of those titles on Tubi, which serves as the prime viewing platform for TikTok users.”

Tubi is rolling out prereunion nostalgia videos featuring fun and engaging content, ranging from TV celebrities reacting to their “favorite kisses” and “clapbacks” to “recreating their TV looks from yesteryear.” TikTok users will be prompted to participate in two hashtag challenges: #AsSceneOnTubi that highlights well-known one-liners from popular Tubi titles; and #TubiTaughtMe that will encourage enthusiasts to recreate nostalgic looks from their favorite Tubi titles. Select user-generated content from these challenge videos will be featured in the live reunion special. From acting challenges with Wayans to a retro runway show where Hilton sits front row, the live streaming special is jam-packed with programming geared toward the TikTok audience.

Tubi has more than 30,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest number of live local and national news channels. A press release said, “The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.”

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. Join the conversation using #TubiTaughtMe on Twitter, Facebook, Instagram and TikTok.

Headquartered in San Francisco, Tubi (www.tubi.tv), a division of FOX Entertainment, is an ad-supported video on demand (AVOD) service with movies and television shows from nearly every major Hollywood studio. The release said, “Tubi gives fans of films and television programs an easy way to discover new content that is available completely free.” The service is currently available in the U.S., Canada, Australia, and Mexico.

TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Toronto, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

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