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Passengers take a ride with Niagara Jet Adventures. (Submitted photos courtesy of City Experiences)
Passengers take a ride with Niagara Jet Adventures. (Submitted photos courtesy of City Experiences)

City Experiences acquires Niagara Jet Adventures


Thu, May 27th 2021 08:40 pm

Acquisition adds to City Experiences’ growing portfolio of experience-based offerings in top tourism destinations worldwide

City Experiences announced Thursday it has closed on the acquisition of Youngstown whitewater jet boat tour experiences provider Niagara Jet Adventures.

A press release stated, “Niagara Jet Adventures joins City Experiences’ growing portfolio of water-based experience companies and supports the company’s overall business strategy toward growing its product offerings for guests.”

Beginning Friday, May 28, Niagara Jet Adventures, located a few minutes away from Niagara Falls, will resume its operations. Tickets and reservations are now available at niagarajet.com.

With almost a decade of whitewater touring experience in some of the most intense rapids in the U.S., City Experiences said, “Niagara Jet Adventures provides an epic and safe whitewater jet boat adventure in the Niagara Gorge. Rated by USA Today as one of America’s Top Boat Tours, Niagara Jet Adventures offers various tour experiences that highlight both the Canadian and U.S. sides of the Niagara River. NJA takes guests through the thrilling Class-5, whirlpool rapids and includes narrated, guided tours of historic and geological landmarks.”

City Experiences has acquired five new companies and nine in total over the past few years. It has also integrated a proprietary ticketing system to enhance the customer journey and expanded to more than 110 countries, six continents and over 125 U.S. cities, including NYC, San Francisco, Paris, Rome and London.

“As our portfolio of global experiences continues to expand, we are thrilled to include Niagara Jets’ whitewater adventures, providing our guests with the best and most unique products possible,” says Mory DiMaurizio, chief operating officer of City Cruises, Canada. “This one-of-a-kind offering fits uniquely within our portfolio of offerings and solidifies our continued goal to become the world’s leader in experiences and transportation.”

City Experiences represents a diverse portfolio of experiences in major travel destinations worldwide and aligns more than 25 existing brands into a single unified identity, offering locals and tourists alike a broad range of global experiences. It represents Hornblower Group’s expansive portfolio of water- and land-based experience companies and includes two sub-brands: City Cruises and City Ferry. City Cruises companies operate dining, sightseeing and private events across 22 destinations in the U.S., Canada and the U.K. City Cruises companies also operate cruises on behalf of the National Park Service and the Niagara Parks Commission and currently hold service contracts to provide ferry service to the Statue of Liberty National Monument and the Ellis Island National Museum of Immigration, Alcatraz Island and Niagara Falls.

City Ferry companies offer specialized knowledge and expertise required to transport passengers, vehicles and other cargo safely across inland and coastal waterways, serving as operator of NYC Ferry and Puerto Rico ferry system, among others. City Experiences’ portfolio companies also offer a range of water- and land-based experiences including shore excursions, partner-offered experiences, multiport packages, with companies including Cruising Excursions, ShoreTrips, Niagara Jet Adventures and Walks products.

For more information, visit cityexperiences.com.

For more information on Niagara Jet Adventures, visit niagarajet.com.

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