Set for global release Oct. 22
√ First single ‘Invisible,’ with unique official music video created by AI Huxley, out today
√ Announce first-of-a-kind collaboration with 360 reality audio for new album, single, music video & back catalog
On Wednesday, internationally acclaimed, multi-Platinum, award-winning pop legends Duran Duran released their brand-new single, “Invisible,” with accompanying music video, alongside official details on their highly anticipated 15th studio album, “Future Past.”
Set for global release Oct. 22 via TAPE MODERN for BMG, “Future Past” boasts esteemed producers Erol Alkan, Giorgio Moroder and Mark Ronson behind the board, plus special guest Graham Coxon of Blur on guitar, Bowie’s former pianist Mike Garson, and guest vocals from Lykke Li, with more collaborators to be announced.
The first single to come from “Future Past” is “Invisible,” produced by Erol Alkan and Duran Duran, and mixed by Mark “Spike” Stent. The official music video was created by an artificial intelligence called Huxley and comes out ahead of the band’s worldwide exclusive televised performance of the track, set to air live from London on the 2021 Billboard Music Awards, on Sunday, May 23, on NBC (in North America).
Talking about the single from his home in London, co-founder and keyboardist Nick Rhodes said: “Sonic architecture has always been incredibly important to Duran Duran. I think, with ‘Invisible,’ we really have managed to carve the sculpture the way we wanted it. Sonically, it's a very unusual piece of music. I think when you merge all the instruments together, it creates an overall sound that perhaps you haven't heard before.”
The official film for Duran Duran’s “Invisible” is the first collaboration of its kind between artists in different planes of existence. It is a groundbreaking world first. Huxley is an A.I. whose “mind” has been designed based on what is known about how the cognitive and emotional processes of human beings work. Huxley is a unique dreamer with its own A.I. brain. Huxley creates and dreams much as people do and, using an established technique called “active inference” that was originally created by Karl Friston (one of the most influential neuroscientists in history), audiences are able to explore the complex dreamscapes imagined from the lyrics and emotional tone of the song.
A press release noted, “Huxley takes the concepts that are rooted in human language and iconic symbolism and translates them into provocative and daring imagery that pushes the boundaries of imagination to create a new form of visual discourse that is quite remarkable. The result is a haunting and memorable music video.”
Watch HERE and below.
The band members collaborated with Japanese artist Daisuke Yokota, whose photography members had long admired, on both the front cover of the “Invisible” single and the forthcoming album. Rhodes first met Yokota in 2019 when he was in Japan making a documentary on post war photography.
Speaking on their forthcoming album, and latest single, Simon Le Bon also revealed, “When we first went into the studio in late 2018, I was trying to persuade the guys that all we needed to do was write two or three tracks for an EP. Four days later, with the nucleus of 25-plus strong songs in the can – that all deserved development – I realized we’d be in it for the long haul; but that was before COVID. So here we are in 2021 with our 15th studio album, ‘Future Past,’ straining at the leash. Music by Duran Duran with Graham Coxon, Lykke Li, Mike Garson, Erol Alkan, Mark Ronson, Giorgio Moroder (for God’s sake!). I’m not saying it’s epic, but well ... yes I am.
“We open with the song ‘Invisible,’ which began as a story about a one-sided relationship but grew into something much bigger, because ‘a voiceless crowd isn’t backing down.’ John and Roger’s rhythm track is mountainous; Nick’s melodies twist and soar; Graham’s guitar is a knife. It feels exactly right for right now.”
Duran Duran (Images courtesy of High Rise PR)
Renowned throughout an impressive 40-year career of trailblazing endeavors in both music and emerging technology, Duran Duran continue their upward trend – this time with a special collaboration with 360 Reality Audio, a new immersive music experience using Sony’s spatial sound technologies.
Announced today, Duran Duran and Sony’s 360 Reality Audio have entered into a special creative collaboration, and first of its kind, to provide fans an entirely new and immersive way to listen to their songs.
The first release from this collaboration will be their new single “Invisible.” This will be followed by 360 mixes of “Future Past,” together with new 360 versions of the band’s back catalog.
360 Reality Audio is on supported streaming services Amazon Music HD, TIDAL HiFi and Deezer HiFi. The official video for “Invisible” also features a simulated 360 Reality Audio experience where fans can immerse themselves in the music with any pair of headphones.
“As a band, we’ve always looked to new technology for a way to enhance our sound. The Sony 360 system brings a new and different dimension to the tracks,” Rhodes explained.
“Future Past” will be available on all digital platforms. As well as the standard CD, a limited-edition deluxe hardback book CD format will be available featuring three additional tracks. The album will also be available on colored vinyl. The official album store will offer exclusive vinyl and cassette formats with limited-edition signed prints.