Campaign targets families, couples and outdoors
Destination Niagara USA has activated its overarching brand campaign, “Feel Free” and “Return to Real,” inviting consumers to discover a sense of release and relief, and to disconnect and explore beyond a screen, respectively.
The campaign geo-targets New York state as well as markets within an eight-hour drive, highlighting the natural wonder and outdoor experiences available in Niagara Falls USA. It will continue to run throughout the year, across various digital channels.
In addition, a spring break campaign has launched targeting families as well as mature couples that specifically geo-targets New York state residents – encouraging in-state adventures across Niagara County.
Both campaigns drive consumers to dedicated landing pages with destination-specific articles and messaging of the “Unified in Safety” commitment, “a shared commitment for all of us to stay safe while following recommended public health guidelines.”
Destination Niagara USA President and CEO John Percy said, "As pent-up demand continues to grow significantly, it's important for us to stay in-market and top-of-mind for consumers. We are optimistic about the upcoming season and look forward to safely welcoming visitors to Niagara Falls USA."
Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit www.NiagaraFallsUSA.com.