Proceeds will benefit Think Kindness, a nonprofit that inspires kindness in schools
The Giving Project has teamed up with The Buildsters, a San Diego-based platform that is bringing construction into the digital age, to give away a Tesla as part of its Building Kindness campaign for Think Kindness. Proceeds from the national campaign will provide kindness assemblies, curriculum and programs in schools in an effort to decrease bullying and inspire kindness.
The campaign concludes Jan. 15, 2021, when a grand-prizewinner will be randomly selected to win a Tesla from Las Vegas Auto Sports. The Buildsters CEO and co-founder, John Cefalu, said he wants to create a movement of simple acts of kindness as we head into a new year.
“As schools slowly recover from the current pandemic and students start coming back to school, administrators have a fresh start to create a kind, caring and empathetic school culture,” Cefalu said. “We want to help them make that a reality.”
Ticket entries to win the Tesla start at $1. The more one donates, the more ticket entries they get for the campaign. View the campaign promo video here.
Brian Williams, founder of Think Kindness, said he is excited to collaborate with The Buildsters through this campaign.
“It's always amazing to not only hear about, but to also partner with companies who truly put giving, philanthropy and community at the core of their business,” Williams said. “I’m not only excited to see who gets the Tesla, but to also see the ripple effect this campaign will have on thousands of kids.”
According to Williams, for every $5 the organization receives in donations, they are able to inspire and document 10 acts of kindness by students.
The public can enter the Building Kindness sweepstakes at thinkkindness.org/tesla. The fundraiser is powered by The Giving Project, an online professional fundraising platform founded by Joseph Castle of Clarence.
Follow The Buildsters on Instagram for updates.