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In April, Niagara Falls was illuminated purple for #HospitalityStrong, to honor hospitality industry workers worldwide who have been impacted by the coronavirus pandemic. (File photo by K&D Action Photo and Aerial Imaging)
In April, Niagara Falls was illuminated purple for #HospitalityStrong, to honor hospitality industry workers worldwide who have been impacted by the coronavirus pandemic. (File photo by K&D Action Photo and Aerial Imaging)

Percy: 'Brighter days are ahead'

Submitted

Thu, May 21st 2020 04:35 pm

By John Percy

Destination Niagara USA President and CEO

Dear Niagara Falls USA hospitality and tourism partners,

As we head into Memorial Day weekend, which is typically the official kickoff to our busy summer season, I know that we are all feeling a sense of anxiousness and fear about the outlook of our industry. While we cannot change the current circumstances we are facing, I would like to take this opportunity to share a bit of hope with all of you that brighter days are ahead.

The industry research that we have been following suggests that once consumers begin to travel again, they will likely do so within a six-hour drive from their home. We have always been an extremely strong drive-market destination and, in previous crisis, we have fared better than other destinations across the country in our ability to bounce back quickly. I truly believe that this time will be no different. 

Last week, we shared with you our second digital marketing campaign since this crisis began – “Dream Now, Adventure Later” – in which we are targeting our drive-market consumers. The preliminary results of the campaign are excellent, which further proves that travel is top of mind and that pent up demand is strong. 

I know we still have a lot of worry, but I want you to know that we have much to be hopeful for, too. Our organization is working tirelessly to remain top of mind with consumers and we are fully equipped and able to react quickly with our marketing campaigns for this ever evolving situation. 

As always, together, we remain #TourismStrong

Image courtesy of Destination Niagara USA

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