Destination Niagara USA is launching “The Heart of Niagara” campaign to help support two Niagara County charities.
The agency said, “Now more than ever is it evident how essential both Heart, Love & Soul Inc. and Community Missions of Niagara Frontier Inc. are to the local community. This campaign allows us all to come together to not only assist two extremely worthy organizations, but also as a show of collective support as we navigate through this difficult time.”
When purchasing a “Heart of Niagara” T-shirt, 100% of the profits are divided equally between the two organizations. The T-shirts, which range from $18-$22, feature Niagara Falls inside of a heart with the words “I am the heart of Niagara.”
Destination Niagara USA President and CEO John Percy said, “At a time when so many people across our community are struggling, we wanted to do something to help support the organizations at the forefront of taking care of our Niagara County families. We are incredibly fortunate to have organizations such as Heart, Love & Soul and Community Missions dedicated to helping those in need.”
Community Missions of Niagara Frontier President and CEO Robyn L. Krueger said, “For 95 years, Community Missions has served the ever-changing needs of the Niagara community. These services are vital to the lives of many of our neighbors and families. We truly have a heart for Niagara Falls and are so pleased to show it, and participate in this campaign with Destination Niagara USA.”
Heart, Love & Soul Executive Director Sister Beth Brosmer said, "Since 1983, Heart, Love & Soul has been a beacon of hope, an abiding presence with respect and care. In these disquieting times, Heart & Soul continues to focus on providing services that are even more critical to helping vulnerable members of our community. Support from friends like Destination Niagara USA invigorates our spirit of mission and purpose, and we are very pleased to participate in this uplifting community initiative."
The Heart of Niagara campaign will be shared across all Niagara Falls USA social media channels and can be purchased through the “shop” icon on the home page of niagarafallsusa.com.