On Monday, Niagara Falls was illuminated purple for #HospitalityStrong, to honor hospitality industry workers worldwide who have been impacted by the coronavirus pandemic. The color purple was selected to represent hospitality as not only a symbol of luxury but also as a blend of red and blue which represent confidence (red) and comfort (blue).
Destination Niagara USA President & CEO John Percy said, “Tourism is one of the top revenue generators for our local economy. During this crisis, the loss of visitation has hit not only the industry incredibly hard but also the community. Lighting Niagara Falls purple in honor of our dedicated and hardworking hospitality industry employees sends a message of our commitment to them and our gratitude for all that they do.”
(Photo by K&D Action Photo and Aerial Imaging)