From 8 p.m. until midnight Monday, April 20, Niagara Falls will be illuminated purple for #HospitalityStrong, to honor hospitality industry workers worldwide who have been deeply impacted by the coronavirus pandemic. Niagara Falls will join destinations across the U.S. and Canada in this effort of solidarity.
The color purple was selected to represent hospitality as not only a symbol of luxury, but also as a blend of red and blue, which represent confidence (red) and comfort (blue).
John Percy, president and CEO of Destination Niagara USA, said, “Tourism is one of the top revenue generators for our local economy. During this crisis, the loss of visitation has hit not only the industry incredibly hard, but also the community. Lighting Niagara Falls purple in honor of our dedicated and hardworking hospitality industry employees sends a message of our commitment to them and our gratitude for all that they do.”