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A 'Destination of Hope'


Fri, Mar 27th 2020 12:20 pm

Destination Niagara USA releases ‘Destination of Hope’ video

On Thursday, Destination Niagara USA released the “Destination of Hope” video across all @NiagaraFallsUSA social media channels.

A press release said, “In the midst of the COVID-19 situation, traditional tourism promotion has had to take a backseat to softer and more inspirational messaging and there is no place more inspirational than Niagara Falls. The video – narrated by John Percy, president and CEO of Destination Niagara USA – is intended to keep Niagara Falls USA at the top of mind for consumers who may not be planning or purchasing, but they are still dreaming of their next vacation. Equally as important, the video is meant to bring a message of hope and solidarity to all local businesses of the hospitality community who are feeling the deep impacts of this crisis.”

Percy said, “We have been working tirelessly to respond and adapt to this crisis and the impact that it is having on our industry. While this is a stressful and chaotic time for everyone, we wanted to take a step back from the anxiety and offer a sense of comfort and peace not only for consumers, but for our local partners in the hospitality industry. We know that this crisis will eventually give way to recovery and, when that happens, we will be here ready to welcome the world back to our community.”

Watch the “Destination of Hope” video:


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