Giving Tuesday Highlights need for help
Guest Editorial by The Salvation Army Empire State Division
Savvy shoppers who were able to get great deals on Black Friday and Cyber Monday are now shifting their focus to Giving Tuesday. It’s a day when people all over the country give back to causes that benefit their community, either by donating a financial gift or their time. The Salvation Army says both are great ways to help them serve the less fortunate.
The Red Kettle Campaign is in full swing right now and The Salvation Army needs donations in those kettles – and volunteers to ring the bell.
The Salvation Army depends on volunteers to help them serve those in need throughout the year, but that need multiplies during the Red Kettle Campaign, its biggest fundraiser of the year.
Maj. Ivan Rock, the state commander of The Salvation Army, said, “Volunteers make a major contribution by simply donating their time to help ring the bell at The Red Kettle. That makes a big difference, because it allows The Salvation Army to maximize donations and apply the much-needed funds to the programs and services that help those in need. It plays a significant role in breaking the cycle of generational poverty and helping people move toward stability and financial independence.”
Red Kettle donations fund Salvation Army programs and services throughout the year, including feeding the hungry, housing the homeless, counseling and services for victims of abuse and sexual trafficking, educational programs, music and arts, and summer camp for underserved children.
If you are interested in helping The Salvation Army during The Red Kettle Campaign, just go to https://www.redkettlevolunteer.org/. You can also make a donation at the iconic Red Kettle, or online at https://www.emp.salvationarmy.org.
About The Salvation Army Empire State Division
The Empire State Division of The Salvation Army covers 48 counties in upstate New York and one city in Pennsylvania (Sayre). Our annual Red Kettle Campaign in November and December helps our 45 community centers and 166 volunteer driven service units raise funds that remain in each community to help those in need.
About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need without discrimination for more than 135 years in the U.S. More than 25 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children.
The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). The Salvation Army has served survivors of every major national disaster since 1900. The Salvation Army does not place an administrative fee on disaster donations. During emergency disasters, 100% of designated gifts are used to support specific relief efforts. For more information, go to SalvationArmyUSA.org or follow on Twitter @SalvationArmyUS.