Last week, Destination Niagara USA, in partnership with Delaware North and Niagara Falls State Park, launched a spring marketing campaign titled “The Other Side of NY.” It specifically targets New York City and surrounding boroughs while aiming to highlight the various adventures to be had on the “other side of NY.”
The campaign is comprised of both physical advertising on the streets of New York City via bus shelters as well as a paid social media campaign that specifically geo-targets New York City residents. In addition, the campaign aims to advertise the availability and convenience of the Discovery Pass, which allows visitors to purchase one ticket and visit six attractions.
Destination Niagara USA President and CEO John Percy said, “New York City has consistently been one of our top domestic markets and we want to continue that trend by inspiring even more New Yorkers to have an adventure with us here in Niagara Falls USA. By joining with Delaware North and Niagara Falls State Park, we were able to leverage additional financial resources in order to make this a multi-faceted campaign. We are incredibly grateful to have such positive working relationships with our tourism partners.”
Michael Barnes, general manager at Niagara Falls State Park for Delaware North, said, “Delaware North is proud of Niagara Falls State Park, and any chance we get to promote the nation’s oldest state park we are happy to do so. This partnership with Destination Niagara USA is a new and exciting initiative. We are all very hopeful that this campaign will generate increased visitation from the New York City area.”
Angela P. Berti, director of marketing and public affairs for Niagara Falls State Park, said, “The value of partnership is beyond evident in this initiative. We are grateful to have partners like Delaware North and Destination Niagara USA to help spread the word about not only Niagara Falls State Park, but for all there is to do here in Niagara Falls USA. We hope many New Yorkers and visitors to New York City will come and see what the other side of New York holds.”
“The Other Side of New York” campaign runs through May 5.