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'Summerific' coined to describe 180th Erie County Fair


Thu, Mar 21st 2019 07:00 am

Marketing campaign embodies ‘dynamic, fun-filled atmosphere of “Best 12 Days of Summer” ’

The Erie County Fair has chosen a fun, creative word to describe the “Best 12 Days of Summer” in Western New York. “Summerific” has been announced as part of the launch of the fair’s 2019 branding initiative.

A press release stated, “The 2019 campaign will embody the dynamic, textured, fun-filled atmosphere that is uniquely the Erie County Fair. The illustration style combines happy, brightly colored objects, shapes and typography. The design bubbles over with joy and anticipation. The experience is colorful, connected and one-of-a-kind. An experience so big, so amazing, so incredibly fun, that it’s – Summerific!”

“It’s the feeling you have when the weather is warm, the days are long and the summer just can’t get any better,” said Erie County Fair CEO Jessica Underberg. “It’s a place where the food tastes amazing, the music makes you dance, and everyone has a smile. It’s the lights, the excitement, the thrills and the heartbeats. Celebrating tradition with unexpected discovery and creating new memories for every age. It’s a place where wide-eyed wonder abounds. From animals and antics – from fireworks to friends.”

To further describe Summerific, it’s 12 jammed-packed days where one finds everything they love about summer in one place.

The Erie County Fair partnered with Buffalo’s Wynne Creative Group, a nationally recognized marketing and branding firm, to develop the 2019 branding campaign. Wynne Creative Group has served the Erie County Fair since 2003. It specializes in design, brand development and advertising. In 2018, the International Association of Fairs and Expositions recognized the Erie County Fair internationally with the “Best Overall Marketing Campaign in North America” award.

The 180th Erie County Fair will be held Aug. 718. Visit www.ECFair.org.

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