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University at Buffalo Athletics announces partnership with Lyft


Wed, Feb 21st 2018 09:10 pm
Lyft will offer service for all Alumni Arena sporting events
The University at Buffalo Athletics Department on Wednesday announced a partnership with Lyft for the 2018 athletics season to improve the fan experience at the university's Alumni Arena. The collaboration makes Lyft the first ever "Official Rideshare Partner of University at Buffalo Athletics."
Effective immediately, Lyft service will be available for all athletic events that take place at UB Alumni Arena. UB will introduce new rideshare drop-off and pick-up zones outside the main doors of the arena - located along the sidewalk that connects it with the Center for the Arts.
In addition to dedicated drop-off and pick-up locations, Lyft will have brand ambassadors onsite at three remaining home games this basketball season. UB and Lyft will run several incentive programs and giveaways for attendees utilizing the service throughout the year.
"We are proud to join the University at Buffalo community," said Derek Wedgeworth, market manager of Lyft Upstate NY. "Bulls fans carry a proud tradition in the Mid-American Conference. We are committed to do our part by providing safe and reliable transportation that adds to the gameday experience."
To use Lyft, Bulls fans can download the Lyft app to their mobile devices. New users will receive $20 in free ride credit when downloading the Lyft app using promo code "GOBUFF."

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