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FOX taps iHeartMedia for 'The Four: Battle for Stardom'

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Tue, Oct 17th 2017 08:00 pm
New music competition seeks to discover & break America's next emerging artist
As part of grand prize, winner will be named iHeartMedia 'On the Verge' artist
Fox Broadcasting Company will team up with iHeartMedia on the new music competition series "The Four: Battle for Stardom." FOX, home to seminal music-infused series such as "Glee," "Empire" and "Star," will work with iHeartMedia, with its more than a quarter billion monthly listeners in the U.S., to support auditions, assist in the search for talent, and boost the careers of artists throughout the run of the competition.
As part of the grand prize, the winner of "The Four: Battle for Stardom" will also be part of iHeartMedia's coveted "On the Verge" artist development program, which will support the winning talent with airplay across iHeartMedia radio stations nationwide.
The campaign combines the multiplatform scale and reach of both companies, aligning the power of the FOX broadcast network with iHeartMedia's national footprint, which includes its more than 850 live radio stations across the country; iHeartRadio, its digital music, podcasting and live streaming service; more than 122 million social followers; and its nationally recognized live events, including the iHeartRadio Music Festival and the iHeartRadio Music Awards.
"The Four: Battle for Stardom" initiative follows the recent launch by Fox Networks Group and iHeartMedia of "Smart A/V Audiences," the first suite of data-driven advertising products to integrate both audio and video creative units into one platform.
"The Four: Battle for Stardom" begins where most competitions end: with the four finalists. Four super-talented singers, chosen from auditions by the show, will defend their coveted spots on the stage, as they are challenged individually by new singers determined to replace them. If the existing four outperform their challengers, they survive to sing another week, until the end of the season, when the final four face off against each other. Only one will claim the ultimate prize for an aspiring artist: a team of elite star-makers - the series' panel of judges - all committed to launching and guiding the winner's music career.
"With our deep history of shaping pop music culture - from 'Glee,' which defied the odds to make musical series cool; to the multi-hit-producing 'Empire'; to 'Grease: Live,' which reinvented the live musical for today's audiences; and 'American Idol,' the original star-maker - FOX is uniquely credentialed to bring viewers 'The Four: Battle for Stardom,' " said Rob Wade, president, alternative entertainment and specials, Fox Broadcasting Company. "Teaming up with iHeartMedia supercharges our proven ability to launch musical artists into the mainstream, and we can't wait to get started."
"At iHeartMedia we pride ourselves on discovering and breaking new talent," said John Sykes, iHeartMedia's president of entertainment enterprises. "Our 'On the Verge' initiative has helped launch the careers of artists like Sam Smith, Fifth Harmony, Nick Jonas and many others. We are excited to collaborate with FOX to find the next new artist who will receive this rare opportunity."
Additional details regarding "The Four: Battle for Stardom" will be announced soon. For more information, visit thefourmusic.com.

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