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New Jingle Falls USA event announced at Niagara Falls Visitors Center

by David Yarger
Thu, Oct 12th 2017 12:50 pm
Niagara Falls Mayor Paul Dyster addresses the crowd at the Jingle Falls USA announcement on Thursday. (Photo by David Yarger)
Niagara Falls Mayor Paul Dyster addresses the crowd at the Jingle Falls USA announcement on Thursday. (Photo by David Yarger)
New event to debut this holiday season
Representatives of Niagara Falls gathered at the Niagara Falls Visitor Center on Thursday to announce Jingle Falls USA, a series of holiday activities and celebrations designed to appeal to families and attract guests.
The celebrations stretch over three Saturdays, Dec. 2, 9 and 16, and include holiday events that will help reel in the holiday season.
Niagara Falls Mayor Paul Dyster said, "For those three weekends, if you're looking for something to do with the family, even if you don't know exactly what the schedule is, you know you can show up to downtown Niagara Falls and there is going to be something to do."
Events and activities throughout the three Saturdays include:
  • Evening outdoor illuminations along Old Falls Street USA, Third Street, Niagara Falls State Park and at Niagara Falls Fire Department firehouses.
  • "Gingerbread Wonderland," the Niagara Falls Culinary Institute's life-sized gingerbread house, visits with Santa Claus, cookie decorating, demonstrations and other children's activities (Fridays, Saturdays and Sundays, Nov. 25 through Dec. 23).
  • A holiday vendor marketplace within The Conference & Event Center Niagara Falls - Dec. 2, 9 and 16
  • Free horse and carriage rides along Old Falls Street USA - Dec. 2, 9 and 16
  • Free parking on downtown city streets and city parking lots, provided by the City of Niagara Falls - Dec. 2, 9 and 16
  • Food vendors and fire pits along Old Falls Street and at Seneca Square - Dec. 2, 9 and 16
  • Breakfast with Santa at the Niagara Falls Culinary Institute - Dec. 2
  • Ice carving demonstrations outside the Niagara Falls Culinary Institute - Dec. 2
  • A first-ever community candlelight stroll from Niagara Falls City Hall to Seneca Square to light the Christmas tree, with music led by Michael Cavanaugh - Dec. 2
  • Niagara Police Athletic League's 5K run and basket auction - Dec. 9
  • Santa's arrival on Old Falls Street by Rainbow Air helicopter, and photo opportunities with live reindeer on Old Falls Street - Dec. 9
  • #LiveNF makers market on Third Street - Dec. 9
  • Old Falls Street will host a special "Frozen" outdoor movie night - Dec. 9
  • A toy train show at the Niagara Falls Culinary Institute - Dec. 16
  • Outdoor street hockey tournament - Dec. 16
  • Live music by Mr. Max (sponsored by the Sheraton At The Falls) and a fireworks display (sponsored by the Niagara Falls Bridge Commission) - Dec. 16
  • Student carolers from the Niagara Falls City School District
Destination Niagara USA's vice president of marketing and brand management, Julie Gilbert, said, "It's a wonderful opportunity to attract visitors during a typically slower time of year, and also bring local residents down to downtown Niagara Falls."
Gilbert noted the events should encourage visitors to keep coming back to the city.
Organizations that have come together to create this initiative are the City of Niagara Falls, Niagara Falls Community Development, Old Falls Street USA, The Conference & Event Center Niagara Falls, Niagara Falls State Park, Destination Niagara USA, #LiveNF, Niagara Falls Culinary Institute, Seneca Niagara Resort & Casino, Downtown Niagara Falls Business Association, Discover Niagara Shuttle, Rainbow Air Helicopter Tours, Niagara Falls Board of Education, Niagara Falls Fire Department, Niagara Police Athletic League, Sheraton At The Falls and the Niagara Falls Bridge Commission.
For more information or to view the current Jingle Falls USA schedule, visit www.JingleFallsUSA.com. Guests are encouraged to visit the site often, as more activities will be finalized prior to the Dec. 2 opening date.
Tribune Editor David Yarger contributed to this report.

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