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Nonprofits urged to register for 5th annual 'Spring It On'


Wed, Mar 1st 2017 09:25 am

Set for March 14-15, communitywide, 24-hour online fundraiser gives donors a chance to support agencies

With only two weeks before kick-off, The United Way of Buffalo & Erie County is encouraging all Western New York nonprofit agencies to join forces and participate in the fifth annual "Spring It On" campaign. The 24-hour online fundraising event is designed to raise awareness and funds for not-for-profit organizations throughout Western New York.

Powered by the United Way, "Spring It On" supports a variety of community organizations, including those that assist refugees, provide women's health services, increase literacy, and support arts and culturals, among many others.

Organizers said that, at a time when many people are searching for ways to support specific causes and organizations, "Spring It On" provides a one-stop opportunity to donate to one or many organizations.

This year's event will be held beginning at 6 p.m. March 14, and will conclude at 6 p.m. March 15. Last year, more than 228 agencies participated, raising $138,000 to support a variety of programs and agencies.

For the first time, a kick-off event will held to celebrate the start of the fundraiser. It will allow representatives from participating organizations to mingle with potential donors, include a countdown to the official start time, offer a raffle for prizes for donating online at the event, and provide refreshments for attendees.

The kick-off party will be held at Big Ditch Brewery from 5:30-7:30 p.m. March 14. It is free and open to the public. Register for the kickoff party at https://siokickoff.eventbrite.com.

Participating organizations will have a webpage set up specific to their agency or program that will allow potential donors to learn more and donate directly to the organization through the "Spring It On" website. They will be encouraged to promote the event and their cause through social media and other communications channels.

Any interested 501(c)(3) organization providing services in the counties of Erie, Niagara, Chautauqua, Allegany or Orleans is eligible to participate in "Spring It On." Register at www.springiton.org/register or, to learn more, contact Katie Buseck at 716-887-2714 or [email protected].

About The United Way

For 100 years, the United Way of Buffalo & Erie County has sought to unite the whole community to improve the health, education and financial stability of every person in every community in Erie County. United Way of Buffalo & Erie County mobilizes thousands of people every year to give, advocate and volunteer to help children reach their full potential, families achieve financial stability, and the community achieve and maintain good health and wellness.

For more information, visit www.uwbec.org.

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