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NBC's 'Sunday Night Football' tops 21 million viewers for 3 consecutive December games for 1st time since '10


Tue, Dec 27th 2016 04:55 pm

Viewership for Broncos-Chiefs is best for NFL Week 16 primetime game in 5 years & up 20% from last year

NBC's "Sunday Night Football," television's No. 1 primetime show, continued its momentum this past weekend. Among the late-season highlights:

•"SNF" averaged at least 21 million viewers for three consecutive December games for the first time since 2010.

•Compared to 2015, "SNF" posted a viewership increase for a third consecutive week (Weeks 14-16).

•Viewership for "SNF" has increased 10 percent since the presidential election, averaging 21.2 million viewers for eight games beginning Sunday, Nov. 13, compared to 19.3 million viewers for the season's first 10 "SNF" games.

The Kansas City Chiefs' 33-10 Christmas night victory over the Denver Broncos on Christmas night averaged a total audience delivery of 21.5 million viewers across NBC and NBC Sports Digital platforms - marking the most-watched Week 16 NFL primetime game since 2011, according to Fast National data from The Nielsen Company, and digital data from Adobe Analytics.

The NBC-only broadcast of Broncos-Chiefs averaged 21.4 million viewers - ranking as the most-watched Week 16 NFL primetime game in five years (24.0 million for Bears-Packers on "SNF" Dec. 25, 2011). The 21.4 million viewers for Denver-Kansas City topped last year's Week 16 game by 20 percent (17.9 million for Giants-Vikings) and marked a 16 percent increase over the teams' first meeting this season in Week 12 - a thrilling Chiefs' 30-27 overtime victory in an NBC "SNF" "flex game" on Nov. 27 (18.4 million viewers).

NBC-only viewership for Broncos-Chiefs peaked at 23.3 million from 9:15-9:30 p.m. ET. The game (8:31-11:28 p.m.) registered a TV-only national household rating of 10.6/22 - up from Giants-Vikings (10.4/18).

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