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Third annual 'Spring It On' fundraising event expected to showcase 200 WNY nonprofits

by jmaloni


Mon, Mar 16th 2015 11:25 am

United Way of Buffalo & Erie County hosting online fundraiser March 19-20

On Thursday, 200 nonprofit organizations will welcome spring by participating in the third annual "Spring It On" campaign, the region's only 24-hour online fundraising event. The unique one-day fundraiser is created and powered by the United Way of Buffalo & Erie County. It is designed to provide a cost-efficient way for agencies of all sizes to raise money to help them continue their work, while highlighting the significant contributions made by the variety of nonprofit organizations in the community.

"Spring It On" will run from 8 a.m. Thursday until 8 a.m. Friday. It includes organizations in Erie, Niagara, Chautauqua, Allegany and Orleans counties. Last year, more than $125,000 was raised by nearly 190 agencies serving diverse populations, including children, seniors, pets, refugees and students.

Primarily driven by social media and online communications, the focus of the event is to mobilize citizens for one day of giving to strengthen and support the community. Individuals can make a one-time, secure, online donation to the local not-for-profit agency of their choice through a specially designed website, www.springiton.org.

Michael Weiner, United Way of Buffalo & Erie County president and CEO, said, " 'Spring It On' is a great way to capitalize on the fact that more of us are relying on mobile and online communication to stay informed and engaged. This one-day challenge provides a convenient platform for our community to learn about new organizations and to support favorites. It is also a great way for organizations of all sizes to mobilize their supporters and to gain new followers with minimal investment.

"We know our community is ready to celebrate spring after our long winter, and to give generously to demonstrate support for the many nonprofits that play a vital role in our community."

"Spring It On" updates will be posted throughout the event on the Facebook and Twitter pages of many of the participating nonprofits, as well as on United Way of Buffalo and Erie County's Facebook page (www.facebook.com/uwbec) and Twitter account (@uwbec) via #SpringItOn2015. For more information, visit www.springiton.org.

The United Way of Buffalo & Erie County brings people, organizations and resources together to improve community well-being. Through program funding, community collaborations and strategic initiatives in the areas of education, financial stability and health and wellness, United Way helps children reach their full potential, adults and families achieve financial stability, and people of all ages achieve and maintain physical, social and emotional health.

For more information, visit www.uwbec.org.

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