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Super Bowl: Don't let it end in a personal foul

by jmaloni


Fri, Jan 30th 2015 05:10 pm

MADD, BeMyDD and AlertID work together to prevent drinking and driving

As the Seattle Seahawks and New England Patriots take the field Sunday, house parties and sports bars will be serving up ice-cold brews and cocktails to fans from coast to coast. Because Super Bowl Sunday is one of the biggest drinking days of the year, MADD, BeMyDD and AlertID have teamed up to prevent drinking and driving on game day.

Mom's Against Drunk Driving, a nonprofit organization founded by a mother whose daughter was killed by a drunk driver, said Super Bowl Sunday is one of the most dangerous days of the year for drinking and driving deaths. "Last year, more than 10,000 people were killed by impaired drivers in the U.S.," a spokesperson said. "While the number has decreased considerably since MADD was founded, even one death due to impaired driving is one too many."

BeMyDD, the nation's largest designated driver service, is bringing awareness to the fatal consequence of drinking and driving. "The main reason people drive drunk is that they don't want to leave their car behind," said EVP and Chief Marketing Officer Michael E. Donner. "During the Super Bowl, we've discounted our designated driver service to encourage people to have fun on Sunday, but in a socially responsible way, and at the same time do our best to make the roads safer."

AlertID Founder Keli Wilson said, "By working with great organizations like MADD and BeMyDD, together we can help keep all members of the family safe on Super Bowl Sunday and every day of the year."

Alcohol Safety Tips

•Know the laws: If you plan on drinking, designate a sober driver or know your limit. All 50 states have laws in place that make driving illegal with blood-alcohol content at or above .08 percent.

•Designated drivers: If you can't find a friend to be your designated driver, then hire one. BeMYDD is the nation's largest designated driver service currently operating. Use them anytime by calling toll-free 1-877-823-6933 or downloading the BeMyDD app.

•Report drunk driving: Call 911 if you see someone driving drunk. Getting drunk drivers off the roads prevents tragedies and saves lives.

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