Tops Friendly Markets introducing 'Price Lock Guarantee' on hundreds of items

Guaranteed new, low prices on regularly purchased items will help shoppers stretch their dollars further

Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, announced it is introducing "Tops Price Lock Guarantee" on hundreds of regularly purchased items sold at stores beginning Sept. 7 and running through Nov. 1.

The "Tops Price Lock Guarantee" is one of the company's first major initiatives since it returned to local ownership less than a year ago, and is part of a comprehensive value package aimed at helping Tops' shoppers stretch their dollars even further on everyday items while continuing to save on popular weekly promotions.

Over the eight-week program period, lower prices will be set on more than 300 items in 26 categories and will include a mix of popular national brands such as Peter Pan peanut butter, Tide laundry detergent, Crest toothpaste and Dove soaps, as well as Tops-brand eggs, bottled water, sandwich bread and pasta. In addition, shoppers will receive double "GasPoints" when they purchase price-locked items.

"For 52 years, we've taken pride in giving our customers convenience, variety, top-notch customer service and the highest quality products at an exceptional value," said Frank Curci, Tops' president and CEO. "We are always listening to our associates and customers, and we know that value is always top of mind. Part of what makes 'Tops Price Lock Guarantee' unique is that consumers will still get excellent value on sale items every week, in addition to guaranteed low prices on regularly purchased, price-locked products."

Curci said now, as a locally owned and operated company, Tops has an increased flexibility and greater ability to adapt more quickly to shoppers' needs than in the past. "Price Lock Guarantee" items were selected based on consumer research of everyday items customers regularly purchase.

"Tops provides the best prices every week on a wide variety of products showcased in our weekly ad. The introduction of 'Tops Price Lock Guarantee' will ensure that we are offering new, longer-term low prices on items our customers regularly purchase, allowing them to make Tops their one-stop shopping trip - and stretch their dollar even further," Curci said.

At the end of the eight-week period, Tops will assess consumer interest and gain feedback on product selection and prices to determine future "Price Lock Guarantee" products.

The full "Price Lock Guarantee" list of items can be found at www.topsmarkets.com beginning Sept. 7.