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'90 Days of Summer' contest increases NTCC's social media by more than 20 percent

by jmaloni


Mon, Jul 21st 2014 11:00 am

"Feel the Mist in Your Hair" winner will receive a brand new Vespa scooter

The Niagara Tourism & Convention Corp. has started its "90 Days of Summer" social media contest, one of the organization's 2014 marketing initiatives to generate increased interest about Niagara USA to a broader audience. The social media campaign celebrates the Niagara region's greatest natural resource - the one and only Niagara Falls - and has already resulted in an increase of more than 20 percent of Facebook "Likes."

Through the contest, participants can "Like" the Explore Niagara Falls USA Facebook page to become eligible to win a variety of prizes, as well as enjoy daily posts extolling the magnificence of Niagara's natural wonder.

In keeping with the contest's "feel the mist in your hair" theme, the grand prize for the contest is a Vespa scooter, which is now on display at NTCC's visitor's center. In addition, there will be 90 days of $100 gift cards in which visitors can enter to win by simply submitting their contact information online at http://bit.ly/TRgprF.

Over the course of the summer, Niagara USA's online platforms, including its Facebook, Twitter, Instagram and blogs, will be abuzz daily with giveaways and updates, referred to as "Niagara Nuggets."

The "90 Days of Summer" campaign complements NTCC's other summer marketing efforts, which include television advertising now underway in Syracuse, Utica, Elmira, Binghamton, Albany and in Scranton and Wilkes-Barre (Pennsylvania), and a digital campaign targeting families in the Boston, Brooklyn, Chicago, Columbus, New Jersey, Philadelphia, Pittsburgh, Rhode Island and Northern Virginia

Interested participants can visit facebook.com/NiagaraFallsUSA for more details.

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