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Niagara USA nail polish line launching at 'Mini Mani's' on Old Falls Street

by jmaloni


Tue, Jul 8th 2014 04:55 pm

Local vendor to showcase Niagara USA-inspired nail polish colors

The first-ever Niagara USA nail polish line will launch at "Mini Mani's." The Old Falls Street event takes place from 11 a.m. until 2 p.m. Saturday, July 12, in downtown Niagara Falls. The public is invited to join Niagara Tourism & Convention Corp. and Gridlock Lacquer, the Buffalo-based vendor of the nail polish line, for the unveiling of new nail polish products showcasing the iconic heritage, natural beauty and romantic ambience of Niagara USA.

Some of the Niagara USA nail polish colors include "Kiss in the Mist," "Rainbow Romance" and "Grape Expectations." Free mini-manicure treatments (nail polish removal and painting), featuring all nine of the product line's colors, will be available at the event. Attendees will also have the opportunity to make a suggested $5 donation to the YWCA of the Tonawandas.

"We thought of the idea for a Niagara USA nail polish line based on the magnificent natural beauty of the Niagara region. We're very pleased we could help promote this line, which highlights the breathtaking colors of Niagara USA to life through Gridlock Lacquer's products," said Michelle Blackley, NTCC communications manager. "The event is timed perfectly with the arrival of 40 Chinese beauty pageant contestants, brought to us by 'I Love NY.' And we will be hosting national beauty bloggers. Both groups will experience attractions and restaurants that actually influenced the line while they are here."

"I was inspired to create the line based on the Niagara region's strong sense of place," said Lisa Menchetti, owner of Gridlock Lacquer. "This line originated from people who are committed to their city and have a personal investment in its success. Cities like Niagara Falls, as with much of the Rustbelt, have seen dramatic peaks and valleys. Hopefully, showcasing the positives in a conversation that is often so negative, will give locals and tourists alike a taste of what makes Niagara Falls, USA, so special." 

Gridlock Lacquer is a Buffalo-based business specializing in hand-mixed, custom-blended nail polishes. The business develops nail polish colors inspired by people, places, things or events that have helped shape the past, present or future of the Buffalo/Niagara region. All Gridlock Lacquer products are "3-free," meaning they do not contain a toxic trio of chemicals found in many commercially sold nail polishes.

Nail polish products from the Niagara USA line can be purchased at gridlocklacquer.com.

The mission of the Niagara Tourism & Convention Corp. is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, visit niagara-usa.com.

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