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Seneca Niagara Casino's 108-foot HD video sign to light Niagara Falls skyline for first time

by jmaloni
Sat, Jun 30th 2012 07:00 am

As of the evening of Monday, July 2, Niagara Falls tourists will no longer wonder what that tall building is on the American side. Officials with Seneca Gaming Corp. and world-renowned sign manufacturer YESCO will quickly welcome guests before turning on a brand-new, $1.9 million high-definition LED video sign - all 108 feet by 20 feet of it - atop the Seneca Niagara Casino & Hotel, 357 feet above ground.

The sign not only will light up with a visual to remember, but also will show its many high-tech capabilities afterward - such as playing Seneca Niagara's television commercial, displaying upcoming entertainment in a whole new way, and even complementing upcoming fireworks displays.

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