Sun Records at 70 celebrates 'ELVIS'

Exclusive merch & interactive campaigns coincide with Baz Luhrmann feature film and anniversary book

This is a big, big year for the Tennessee-based legendary independent record label Sun Records, founded in Memphis by producer Sam Phillips in February 1952. The iconic label “Where Rock ‘n’ Roll was Born” is shining a spotlight on the undisputed “King of Rock ‘n’ Roll” this month with a bevy of campaigns. 

“ELVIS,” an epic, big-screen spectacle from Warner Bros. Pictures and visionary, Oscar-nominated filmmaker Baz Luhrmann, starring Austin Butler and Tom Hanks, releases on June 24 (only in theaters). This cinematic event will be followed by the epic hardcover book written by Grammy Award-winning music critic and author Peter Guralnick, and Sun historian Colin Escott, “The Birth of Rock 'n' Roll: The Illustrated Story of Sun Records and the 70 Recordings That Changed the World,” available Nov. 8. Preorder here.

For more information on Sun’s 70th anniversary releases, visit the official Sun Records website or shop at the official Sun Records webstore.

The Elvis party starts rocking with sneak peeks into Guralnick’s and Escott's Sun Records book. From there, there will be an insightful “Elvis-adjacent” playlist; an exclusive line of Elvis-themed “That’s All Right” merchandise; and an “Orion Sings Elvis” release. The mysterious singer James Hodges Ellis, who went by “Orion,” had a lyric baritone voice similar to Elvis, and, during his life, it was rumored he was Elvis’s illegitimate half-brother.

Earlier this year, Sun celebrated its 70th year anniversary with a vinyl collectors' box, a clutch of vinyl reissues, and a special edition T-shirt.

√ Stream the “Elvis At Sun” curated playlist here.

√ Presave the “Orion Sings Elvis” curated playlist, here.

Established in 1952 by Sam Phillips, Sun Records is the home of music legends including Elvis Presley, Johnny Cash, Jerry Lee Lewis, Carl Perkins, Roy Orbison, Linda Martell, Jeannie C Riley, The Dixie Cups, Howlin’ Wolf and Rosco Gordon. This year, Sun Records celebrates the diversity and vision of the talent that has helped shape American popular culture for 70 years.

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