Buffalo Bills & Sabres announce 'Better Together'

Fundraising initiative will raise money for organizations fighting food insecurity in Black communities

As Black History Month begins, the Buffalo Bills and Buffalo Sabres announce “Better Together,” a One Buffalo fundraising initiative to benefit organizations that are fighting food insecurity in Black and African American communities.

Through “Better Together,” the Buffalo Bills Foundation and Buffalo Sabres Foundation have partnered to raise funds for five local organizations that are working to ensure families have access to healthy, nutritious food in Black and African American communities:

√ African Heritage Food Co-op

√ Buffalo Center for Health Equity

√ Buffalo Freedom Gardens

√ Buffalo Go Green

√ Racial and Ethnic Approaches to Community Health (REACH)

The Bills and Sabres foundations will make donations totaling $120,000 to these organizations throughout the first week of February, and are asking the community to participate. Fans are invited to donate at bettertogetherbuffalo.org from Jan. 31 to Feb. 4. “Better Together” is also being supported by Perry’s Ice Cream, which will match the first $20,000 in online donations from funds that were accrued through the sale of its “Let’s Dough Buffalo” ice cream.

“Food insecurity is a serious problem in our community, and we are joining together to help fight it, specifically for our Black and African American neighbors,” said event organizers Michelle Roberts (Bills Foundation) and Rich Jureller (Sabres Foundation). “We encourage our fans to be ‘Better Together,’ and join us in supporting these incredible organizations.”

Gayle Perry Denning, VP of strategic branding and corporate sustainability, said, “Perry’s Ice Cream is proud to partner with both the Sabres and Bills foundations on this unique fundraising campaign kicking off Black History Month. These five Buffalo-centric organizations are doing amazing work in our community fighting food insecurity, and Perry’s is honored to support their important cause.”

All members of the community are invited to join “Better Together” and make an online donation at bettertogetherbuffalo.org. The initiative runs from Monday, Jan. 31, through Friday, Feb. 4. Every donor will receive a “Better Together” pin designed by local Black artist Edreys Wajed. Anyone who donates $35 or more will receive a tote along with the pin.

Founded in 1918 in Akron, Perry’s is a fourth-generation, family-owned and led business that supplies brands that people around the world love and enjoy.

Pegula Sports & Entertainment streamlines key business areas across all Pegula family-owned sports and entertainment properties, including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter and ADPRO Sports.