'The Price Is Right' once again features Niagara USA

The Niagara Tourism & Convention Corp. has announced the popular daytime game show "The Price Is Right" will once again offer the Niagara USA destination as a prize for a vacation.

This is the third consecutive year Niagara USA has been featured on "The Price Is Right," providing the destination with valuable branding on one of the nation's most recognizable programs.

In partnership with various hospitality and tourism properties in Niagara USA, NTCC entered into an agreement with CBS Entertainment to offer three packages to the area valued between $1,720 and $2,550 each. On the Thursday, Jan. 17, airing of "The Price Is Right" one of the packages will be featured as a giveaway for one lucky contestant to possibly win. Each package is valid throughout 2013 and includes:

•Six-night stay for two at The Giacomo, Seneca Niagara Casino & Hotel or the Barton Hill Hotel & Spa.

•Attraction tickets to: Maid of the Mist, Cave of the Winds, Niagara Scenic Trolley, Niagara Adventure Theatre, Aquarium of Niagara, Discovery Center, Old Fort Niagara, Whirlpool Jet Boat Tours, Lockport Locks & Erie Canal Cruises, $100 gift card to Fashion Outlets of Niagara Falls USA, Niagara Wine Trail and Herschell Carrousel Museum.

•Transportation while in Niagara USA

"Appearing on 'The Price Is Right' has been a continued success for us because it gives a national platform to showcase the Niagara USA brand," said John Percy, president and CEO of NTCC. "We are looking forward to once again seeing our region's beautiful imagery air and then welcome the lucky winners to explore our region."

The Niagara USA logo will also be featured on camera along with mention and images of the properties listed. The show will air at 11 a.m. on WIVB Channel 4.