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Peacock to launch GolfPass channel in partnership with Rory McIlroy


Wed, Feb 3rd 2021 05:55 pm

GolfPass Channel will include a 24-hour mix of live and pre-produced content

‘Golf Central’ will highlight news programming

Peacock and golf superstar Rory McIlroy  announced a new GolfPass channel will launch Feb. 8 on the streaming service, featuring premier instruction and entertainment content from the digital golf membership program, as well as timely news each day from GOLF Channel.

The new GolfPass channel will provide fans the opportunity to sample the variety of programming offered through a GolfPass membership, including game-improvement videos with the game’s best coaches, entertainment from favorite GOLF Channel series such as “Feherty” and “Big Break,” as well as GolfPass originals “The Conor Moore Show” and “My Daily Routine.” A paid GolfPass membership also provides access to thousands of hours of content archived in the GOLF Channel video vault.

Developed in partnership between McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content.

The GolfPass channel on Peacock aims to complement the traditional golf programming offered by NBC, NBCSN and GOLF Channel and will continue to evolve and expand throughout the year. The channel will be programmed for 24 hours a day, so viewers can tune in much in the same way they watch GOLF Channel. For more information, click here.

"Coming together with Rory McIlroy and GolfPass is a partnership we could not be more excited about. GolfPass channel will be an engaging and entertaining addition to our robust lineup of channels on Peacock,” said Rick Cordella, EVP and chief revenue officer, Peacock. “Highlighting the amazing content GolfPass has created, and continues to create, is something we are looking forward to bringing to golf fans all over the U.S.”

McIlroy said, “Being able to share all the great things about the game I love with as many people as possible has been a passion project of mine through GolfPass. After finishing a record-breaking year, I can’t think of a better next step for GolfPass than being part of the amazing momentum surrounding Peacock.”

In recognition of the launch, McIlroy will sport the Peacock logo on his golf bag during competition, beginning at the Waste Management Phoenix Open, airing on GOLF Channel and NBC, Feb. 4-7. The Peacock logo, which will replace GolfPass, will remain on McIlroy’s bag for the balance of 2021. The channel also will feature original programming produced with McIlroy, including the popular “Ask Rory” instructional series.

GolfPass Channel will join Peacock channels, such as The Choice, NBC News Now, NBC Sports on Peacock channel that includes “PFT Live with Mike Florio,” “The Dan Patrick Show” and “The Rich Eisen Show.” The channel will join library of live sports on Peacock Premium. Highlights of Peacock’s live sports offerings include Premier League, a Sunday NFL Wild Card playoff game, U.S. Open golf, U.S. Women’s Open golf, and upcoming Olympics and Paralympics coverage, plus the Peacock Originals “Lost Speedways” hosted by Dale Earnhardt Jr., and “In Deep” with Ryan Lochte.

Viewers can sign up for Peacock at peacocktv.com. Peacock is currently available on the Roku platform; Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android, Android TV devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; Sony PlayStation4 and PlayStation 4 Pro; and VIZIO SmartCast TVs and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium included with their service at no additional cost.

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