Buffalo Bills join BFLO Store to celebrate 716 Day

716 Day Small Business Market at Eastern Hills Mall kicks off multiyear partnership Thursday

Pegula Sports & Entertainment welcomes the BFLO Store as the Official Retailer of the Buffalo Bills. The Bills organization will join together with the BFLO Store staff to kick off the partnership Thursday, when the BFLO Store hosts the 716 Day Small Business Market at the Eastern Hills Mall. The outdoor shopping event runs from noon to 9 p.m. in the parking lot outside the BFLO Store. During the event, the Bills and BFLO Store will be presenting a co-branded T-shirt to the first 500 customers, free with purchase.

“The BFLO Store captures Buffalo community pride in a way that resonates with Bills fans and all Western New York residents, natives and visitors,” said Dan Misko, PSE’s senior vice president of business development. “Nate and his team have built BFLO from the ground up into the first-class, authentic brand that it is today. We share a common vision to engage Bills fans and BFLO Store customers together, and it’s very fitting that we celebrate our partnership on 716 Day.”

The 716 Day Small Business Market is bringing the Eastern Hills Mall outside Thursday for everyone to shop, eat and enjoy. It will feature food trucks, outdoor dining at Duff’s Famous Wings, a farmers market tent, and outdoor merchant tents placed a safe distance away from each other.

“It has been a lifelong dream to partner with the Buffalo Bills organization,” said Nathan Mroz, owner and founder of The BFLO Store. “2020 has been a challenging year for so many, and today is a day all about hope and excitement for our community and what is to come. This partnership goes beyond sports; we are honored to share a common vision with the Pegulas to continue to revitalize and develop this region into a first-class American city.”

The 716 Day celebration kicks off a multi-year partnership for the Bills and BFLO Store. Exclusive, co-branded gift items will be available with purchase throughout the year. Fans who visit the Bills Store at New Era Field will be able to purchase BFLO Store merchandise year-round. The partnership will also launch the BFLO Invasion, which will showcase Bills fans traveling to select road games throughout the season and provide unique gifts and experiences. In the months and years to come, the Bills and BFLO Store will join together for several more events at the newly completed BFLO Event Center in the BFLO District on Transit Road in Clarence. Envisioned and developed by Mroz, The BFLO District combines a unique mix of local tenants including a state-of-the art hair salon, bakery, restaurant, bar, retail shops, and event center located in a former department store building at the Eastern Hills Mall.

The BFLO Store is the largest Buffalo-themed merchandise retailer in all of Western New York. With five area locations, the store has become one of Buffalo’s most recognizable and trending brands. The retailer focuses on the customer experience and product diversity that ranges from apparel, home décor, and one-of-a-kind gifts that celebrate all aspects of the Western New York region.

The store was created by WNY native Mroz, who began selling his photography of the region in his early teen years. Mroz opened his first kiosk in 2012 and expanded into his first brick-and-mortar location in fall of 2015. Since then, the brand has won multiple awards for beautifying the community and for employing several hundred people in the past five years. In February, Mroz was named the Young Entrepreneur of the Year by the Clarence Chamber of Commerce.