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Dominates Sunday’s social conversations
ABC’s 2020 telecast of “The Oscars” (8-11:21 p.m. ET) attracted an average audience of 23.6 million total viewers and a 5.3 rating in adults 18-49 based on Nielsen’s Live + Same Day Fast National ratings.
ABC’s 2020 “Oscars” telecast stood as TV’s most-watched entertainment special in one year – since ABC’s 2019 “Oscars” telecast on Feb. 24.
Television’s biggest awards show, ABC’s “The Oscars” stood well above other key award shows this year, towering over the 2020 Grammy Awards” by 4.9 million viewers (18.7 million) and the 2020 Golden Globe Awards by 5.3 million viewers (18.3 million).
Social Activity (Nielsen Social)
“The Oscars” dominated Sunday night’s social conversation with 20.6 million total social interactions (Twitter: 67%, Instagram: 26% and Facebook: 6%). Social activity was up 16% from 2019 across comparable metrics (Total Twitter, Facebook owned and Instagram owned).
Source: The Nielsen Company, Live + Same Day Fast National Program Ratings for Feb. 9, 2020, unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for Feb. 9, 2020.