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Hard Rock Café, Niagara Falls, USA
Hard Rock Café, Niagara Falls, USA

Hard Rock Café drums up excitement for 'Pinktober' with special 'Living Ribbon,' free outdoor concert

by jmaloni


Thu, Sep 26th 2013 12:40 pm

Event to benefit American and Canadian Cancer Societies and the ECMC Lifeline Foundation as part of 14th annual breast cancer awareness campaign

Hard Rock Café, Niagara Falls USA, is supporting breast cancer awareness through the 14th annual "Pinktober" campaign. As part of the program, Hard Rock is going beyond the pink ribbon this pink season with a special "Living Ribbon" event.

On Friday, Oct. 11, Hard Rock invites guests and survivors to gather across the Rainbow Bridge connecting the U.S. and Canada to symbolically join the fight against breast cancer. After the ceremony, Hard Rock will host a free outdoor concert with a performance by a Zac Brown Tribute Band (ZBTB). The event benefits the American and Canadian cancer societies and the ECMC Lifeline Foundation - organizations that combine an unyielding passion with nearly a century of experience to save lives and end suffering from cancer.

As part of "Pinktober," Hard Rock Cafe has partnered with the Buffalo Bills, ECMC, ECMC Lifeline Foundation and KISS 98.5 to raise money and awareness for the fight against breast cancer. Hard Rock's "Living Ribbon" event will also support the Buffalo Bills and their "Billieve" breast cancer awareness campaign for the second consecutive year.

Hard Rock's "Pinktober" program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities.

Hard Rock also serves up sweet support this September and October with a special selection of pink menu items, including non-alcoholic strawberry basil lemonade, strawberry dream milkshake and strawberry cupcake dessert, with a portion of the retail price benefiting the Breast Cancer Research Foundation.

Fans can also get into the hottest color of the season with Hard Rock's 2013 "Pinktober" products, including a collector's edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more. All products will be sold exclusively at Hard Rock properties worldwide, including cafes, hotels, casinos and online at www.hardrock.com. Proceeds from the sale of "Pinktober" products will benefit BCRF and local breast cancer charities, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.

What: Hard Rock Café, Niagara Falls, USA, hosts "Pinktober"

When: Friday, Oct. 11, beginning at 5:30 p.m.

Where: Hard Rock Café, Niagara Falls, USA, 333 Prospect St. (716-282-0007)

Admission: Free concert;
"Living Ribbon" entry fee is $30

To register for the "Living Ribbon" event, visit www.buffalobills.com/billieve. Indoor VIP tickets are $100. 
To purchase tickets, visit www.tickeweb.com.

For additional event information, visit www.hardrock.com/niagarafalls. For additional information on the "Pinktober" program, visit www.hardrock.com.

October/'Pinktober' events

Oct. 4 - "Pinktober" free music Friday at 8 p.m. No cover. Featuring Dave Constantino with special guest Maria Aurigema also performing the Aquatones

•Oct. 11- International "Pinktober" "Living Ribbon" (organizers will turn the falls pink) and free outdoor concert featuring ZBTB (Zac Brown Tribute Band) and West of the Mark. Concert begins at 7 p.m., and will take place on O'Laughlin Drive. To register for the "Living Ribbon" across the Rainbow Bridge, visit www.buffalobills.com/billieve. Proceeds benefit the American and Canadian cancer societies. Registration for the "Living Ribbon" begins at 5 p.m. The event will take place at 6:30 p.m.

Oct. 18 - "Pinktober" free music Friday at 8 p.m. No cover. Featuring k-RIDE and Dirty Smile

Oct. 25 - "Pinktober" free music Friday at 8 p.m. No cover. Featuring the Grace Stumberg Band also performing Sara Elizabeth

Oct. 26 - The Winery Dogs also performing SixxiS. Doors at 8 p.m.; show at 9 p.m. Tickets are $25 and available at www.ticketweb.com.

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