Grisanti to host small business seminar on social media marketing

State Sen. Mark Grisanti and the Buffalo State College Small Business Development Center will host "Facebook Tips For Small Business" on Tuesday, Feb. 19, in the Bulger Communications Building on the Buffalo State campus, 1300 Elmwood Ave.

The event will feature guest presenter Kevin Evanetski, the founder of "Social Yeah," a boutique social media agency that manages Facebook marketing for several large clients based in Western New York.

Evanetski will share marketing strategies and offer "best practices" for small business owners and their employees. This seminar is designed for groups that already have an active page and need to learn more about how to increase exposure and engage an audience. Tony Maggiotto of the Buffalo SBDC will join Evanetski for a Q-and-A session.

"This is an opportunity for small business owners to interact with one another and have an open discussion about the benefits that social media websites like Facebook can provide local businesses," Grisanti SAID. "It is my hope that our growing small business community here in Western New York can learn from these experts and help improve their bottom line and increase their profits and awareness."

A $25 fee for the two-hour presentation will include refreshments. Space is limited to the first 125 people to register. The fee will be waived for any Buffalo State College faculty, staff, students, alumni and U.S. military veterans. This event is funded, in part, through a cooperative agreement with the U.S. Small Business Administration.

The Small Business Development Center at Buffalo State is one of 24 SBDCs across the state, featuring a team of professional advisers led by director Susan McCartney. The professional advisers offer confidential, one-on-one advising for existing or startup businesses, including special programming for Internet marketing, energy efficiency, government contracting and more. The Buffalo SBDC continues to expand seminar offerings, including a monthly "Survive & Thrive" for new businesses.

For more information on the event, including how to register, call 716-878-4030 or email [email protected].