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Seneca Casinos: There's an app for that

by jmaloni

Press release

Wed, Dec 12th 2012 12:15 pm

Play-for-fun online gaming with iPlaySeneca.com, new apps and redesigned websites for three Seneca Casino properties

Seneca Gaming Corp. announces the launch of three high-tech initiatives to reach existing and new guests right at their fingertips. The company recently unveiled iPlaySeneca.com - a play-for-fun online gaming site - as well as apps for mobile devices and redesigned websites for each of the three Seneca Casino properties in Western New York.

In addition, a new feature just added to the apps and redesigned websites is a Seneca Player's Club login that allows a guest to check his point balance, promotional offers, card level and win/loss statements. The feature is accessed through the player's account number and PIN for a safe, secure, easy and convenient way to view information. Players Club members now have easy access to check their account on-the-go - which can help them to better plan their visits and get the most value from their Seneca Player's Club membership.

Seneca Gaming Corp. partnered with GTECH G2, a premier provider to the iGaming and sport-betting industry, to launch iPlaySeneca.com - a play-for-fun gaming site with more than 100 of the newest and most popular slot machines and video poker games, more than 30 table games, and even head-to-head poker and bingo. Four unique modules are available and all linked through the same "Fun Play" account balance: casino games, poker games, bingo games and instant games. The site is free to join, and was recently featured at Global Gaming Expo 2012 in Las Vegas.

"iPlaySeneca.com gives guests the Seneca experience in the comfort of their own homes," said Greg Bechkos, vice president of marketing, Seneca Gaming Corp. "It's also a learning experience, as they can try new games for free."

Seneca Gaming Corp. also partnered with Bally Technologies Inc. - a leader in slots, video machines, casino management, interactive applications, and networked and server-based systems for the global gaming industry - to create and launch apps for mobile devices for each of its casino properties in Western New York: Seneca Niagara Casino & Hotel (Niagara Falls), Seneca Allegany Casino & Hotel (Salamanca), and Seneca Buffalo Creek Casino (Buffalo). The electronic pocket guides for Apple and Android devices act as "virtual concierges" and contain a wealth of information about gaming, promotions, dining, entertainment, accommodations and other guest services.

"Everything you could ever need to know about Seneca Casinos is now right at your fingertips," said Jim Wise, senior vice president of marketing, Seneca Gaming Corp. "These apps provide our guests easy access to information - anytime, anywhere."

In addition, the websites for the casino properties each received a major upgrade, including new layouts, bold graphics and easier-to-navigate toolbars. An added language selector translates the site into eight different languages: Chinese (simplified), Chinese (traditional), French, Italian, Japanese, Korean, Russian and Vietnamese.

"We think our guests will find the sites to be very visually appealing and intuitive," Bechkos said. "We also looked to promote the surrounding region and drive more awareness of the travel destinations of Western New York and the Southern Tier region. We have a number of partnerships within the community, and this is a great way to showcase them. It also lets our guests know there is so much to do when visiting Seneca Casinos and that it truly is a complete entertainment experience."

About Seneca Gaming Corp.

Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corp. has grown to employ more than 3,700 people, making it one of the largest private employers in Western New York. Seneca Gaming Corp. offers world-class facilities with more than 6,500 slot machines, 140 table games, 1,000 hotel rooms, a championship golf course and other related amenities. For more information, visit www.SenecaCasinos.com.

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