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31.1 million average viewership through
Saturday tops Beijing by 12 percent and Athens by 25 percent
Through 16 days, the London Olympics has averaged 31.1 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.
•The 16-day average primetime viewership of 31.1 million is up 12 percent from the first 16 nights from the 2008 Beijing Olympics (27.7 million) and up 25 percent from the first 16 nights from the 2004 Athens Olympics (24.9 million).
•The 16-night average household rating of 17.6/30 is 9 percent higher than the first 16 nights from Beijing (16.2/28), and 16 percent higher than the first 16 nights from Athens (15.2/27), the last European Summer Olympics.
Saturday night's primetime coverage of the London Olympics on NBC drew an average of 21.8 million viewers, the most-watched final Saturday of competition for a non-U.S. Summer Olympics since 1988 (Seoul). It marked the 15th time in 16 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.
Saturday night's average viewership of 21.8 million topped the comparable night from the Beijing Olympics by 30 percent (16.8 million) and the Athens Olympics by 21 percent (18.0 million).
•The 30 percent margin over Beijing Saturday night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.
Saturday night's primetime coverage on NBC (9 to 11:25 p.m.) earned a 12.6/23 national rating/share, the highest-rated final Saturday night of competition for a non-U.S. Summer Olympics since 1992 (Barcelona). The 12.6 rating is 22 percent higher than the comparable night from Beijing (10.3/19), and 14 percent higher than the comparable night from Athens (11.1/21), the last European Olympics.
16-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):
1. Salt Lake City |
25.1/45 |
2. Kansas City |
22.6/38 |
3. Milwaukee |
22.3/37 |
4. Denver |
22.2/42 |
5. Columbus OH |
22.0/37 |
6. Norfolk |
21.3/33 |
7. Indianapolis |
21.0/36 |
8. San Diego |
20.9/37 |
T9. West Palm Beach |
20.6/34 |
T9. Richmond |
20.6/33 |
11. Albuquerque-Santa Fe |
20.4/34 |
12. Portland, OR |
20.2/42 |
T13. Minneapolis-St. Paul |
19.9/38 |
T13. Oklahoma City |
19.9/32 |
T15. Atlanta |
19.7/32 |
T15. Washington |
19.7/36 |
T15. Sacramento-Stockton |
19.7/37 |
T15. Austin, TX |
19.7/35 |
T19. San Francisco |
19.5/39 |
T19. Nashville |
19.5/31 |
21. Ft. Myers-Naples |
19.4/35 |
22. St. Louis |
19.0/32 |
23. Los Angeles |
18.8/35 |
24. New Orleans |
18.6/27 |
T25. Greensboro-High Point |
18.4/29 |
T25. Tulsa |
18.4/29 |
27. Knoxville |
18.3/29 |
T28. Chicago |
18.2/32 |
T28. Phoenix |
18.2/31 |
T28. Cleveland |
18.2/31 |
T31. New York |
18.1/31 |
T31. Jacksonville |
18.1/29 |
33. Louisville |
18.0/30 |
34. Seattle-Tacoma |
17.9/36 |
35. Orlando-Daytona Beach |
17.8/31 |
36. Cincinnati |
17.7/30 |
37. Philadelphia |
17.5/29 |
38. Dallas-Ft. Worth |
17.4/31 |
T39. San Antonio |
17.3/27 |
T39. Memphis |
17.3/27 |
T41. Detroit |
17.2/29 |
T41. Baltimore |
17.2/28 |
43. Pittsburgh |
17.0/30 |
T44. Boston |
16.7/31 |
T44. Houston |
16.7/29 |
T44. Birmingham, Alabama |
16.7/25 |
T47. Hartford-New Haven |
16.6/28 |
T47. Las Vegas |
16.6/29 |
T47. Buffalo |
16.6/29 |
48. Greenville-Spartanburg |
16.4/26 |
51. Miami-Ft. Lauderdale |
16.1/27 |
52. Tampa-St. Petersburg |
15.8/29 |
T53. Providence-New Bedford, RI |
15.7/27 |
T53. Dayton |
15.7/26 |
55. Raleigh-Durham |
15.0/25 |
56. Charlotte |
14.0/25 |
HIGHEST RATED BY TIME ZONE (THROUGH 16 DAYS):
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